Social Media / Digital Marketing Officer

Responsibilities:

• Social Media Management: Manage the company’s social media accounts, including Facebook, Instagram, LinkedIn, TikTok, and other relevant platforms.
• Content Creation: Develop engaging posts, graphics, videos, captions, and other digital content aligned with the company’s brand and marketing objectives.
• Digital Marketing Campaigns: Plan, execute, and monitor digital marketing campaigns to promote the company’s products and services.
• Content Calendar: Develop and maintain a content calendar to ensure consistent and timely publication across platforms.
• Community Management: Respond to comments, direct messages, and customer enquiries professionally and promptly.
• Lead Generation: Use digital marketing strategies to attract potential customers and convert online engagement into business opportunities.
• Paid Advertising: Set up and manage online advertising campaigns using platforms such as Meta Ads and Google Ads, where applicable.
• Performance Monitoring: Track social media and campaign performance using analytics tools and prepare regular performance reports.
• Search Engine Optimization (SEO): Apply basic SEO techniques to improve website visibility and online discoverability.
• Brand Management: Ensure all digital communications, visuals, and content reflect the company’s brand identity and values.
• Market Research: Monitor industry trends, competitors, audience behaviour, and emerging digital marketing opportunities.
• Website Updates: Assist with website content updates, landing pages, and other digital communication materials as required.
• Marketing Collaboration: Work with the marketing and sales teams to align campaigns with business goals and promotional activities.

Requirement:

• HND in Marketing, Mass Communication, Digital Marketing, Public Relations, or a related field.
• 1–3 years of relevant experience in social media management or digital marketing.
• Demonstrable experience managing business social media accounts.
• Strong content writing, copywriting, and communication skills.
• Basic graphic design and video editing skills using tools such as Canva, CapCut, or Adobe Creative Suite.
• Knowledge of social media analytics, SEO, and digital advertising platforms.
• Creativity, attention to detail, and the ability to meet deadlines.
• Strong organizational, interpersonal, and problem-solving skills.
• Ability to work independently and deliver measurable marketing results.

Key Competencies:

• Growth in social media followers and audience reach.
• Engagement rates across social media platforms.
• Consistency and timeliness of content publication.
• Number of qualified leads generated through digital channels.
• Website traffic and online enquiries generated.
• Performance and return on investment of paid advertising campaigns.
• Quality of content and adherence to brand guidelines.
• Timeliness and accuracy of marketing performance reports.