Social Media & Brand Manager

Responsibilities:

Social Media Strategy & Growth:

• Develop and execute social media strategies across Instagram, TikTok, LinkedIn, X, Facebook, and emerging platforms.
• Create monthly content calendars aligned with business objectives.
• Monitor industry trends and identify growth opportunities.
• Grow audience engagement, followers, and brand awareness.

Content Creation & Management:

• Plan, create, and publish engaging content, including: Reels, Short-form videos, Static posts, Carousels, Stories, Blog and promotional content
• Coordinate with designers, videographers, and content creators.
• Ensure all content aligns with brand guidelines and messaging.

Brand Development:

• Maintain and evolve the MoreTables brand identity.
• Ensure consistency across the website, social media, email campaigns, and marketing materials.
• Help shape brand voice, positioning, and messaging.

Community Management:

• Respond to comments, messages, and customer inquiries.
• Foster relationships with restaurant partners, creators, and influencers.
• Monitor brand sentiment and customer feedback.

Performance & Analytics:

• Track KPIs including engagement, reach, follower growth, and conversions.
• Prepare monthly performance reports and recommendations.
• Use data to optimize content and campaign performance.

Requirements:

• 2+ years of experience managing social media accounts for brands.
• Strong understanding of Instagram, TikTok, LinkedIn, and emerging social platforms.
• Excellent copywriting and communication skills.
• Experience using Canva, Adobe Creative Suite, CapCut, or similar tools.
• Ability to work independently and manage multiple projects simultaneously.
• Strong understanding of content trends and audience engagement strategies.