Social Media Associate

Responsibilities:

• Develop and implement social media strategies to align with business goals ,  increase brand awareness and engagement
• Create and curate engaging content for various social media platforms, including but not limited to Facebook, Instagram, and Twitter
• Manage social media accounts, including scheduling and publishing posts, monitoring comments and messages, and responding to inquiries to foster engagement
• Monitor social media trends, tools, and applications to stay up-to-date with the latest developments in digital marketing
• Maintain our website presence and update website as needed
• Create content for advertising
• Collaborate with internal teams to ensure brand consistency across all social media channels
• Analyze social media metrics and insights to track the effectiveness of campaigns and make data-driven recommendations for improvement
• Conduct research on industry trends and competitors to identify opportunities for growth
• Work jointly with others to develop and amplify campaigns conducted throughout the company
• Collaborate with graphic designers, videographers, and photographers to create visually appealing content as needed
• Proofread and edit content for accuracy, grammar, spelling, and punctuation
• Assist with video editing and photography as needed

Requirements:

• Minimum of 1 year experience with proven experience managing social media platforms for a brand or organization
• Excellent written and verbal communication skills
• Strong understanding of social media best practices and trends
• Proficient in using social media management tools
• Knowledge of digital marketing principles and strategies
• Familiarity with e-commerce platforms and web analytics tools (e.g., Google Analytics)
• Ability to multitask and prioritize tasks in a fast-paced environment
• Attention to detail and strong organizational skills