Social Media and Marketing Lead

Responsibilities:

• Develop and implement the brand’s social media and digital marketing strategy to increase brand visibility, audience engagement, and community growth across key platforms.
  
• Plan, create, and manage a comprehensive content calendar, ensuring consistent, high-quality posts that reflect the organisation’s design philosophy and brand identity.
  
• Produce engaging digital content, including videos, reels, short-form storytelling, graphics, and product-focused content that resonates with the target audience.
  
• Manage and grow the company’s social media platforms (e.g., Instagram, TikTok, X, LinkedIn), ensuring timely posting, engagement, and brand consistency.
  
• Monitor social media trends, platform updates, and emerging digital culture, translating relevant trends into creative content opportunities for the brand.
  
• Build and nurture an active online community by engaging with followers, responding to messages and comments, and encouraging user-generated content.
  
• Identify and manage influencer and creator partnerships, including collaborations with micro-influencers and brand advocates to expand brand reach.
  
• Support product launches and marketing campaigns by developing creative digital campaigns that drive awareness, engagement, and customer interest.
  
• Track and analyze performance metrics such as engagement, reach, follower growth, and campaign effectiveness, using insights to refine marketing strategies.
  
• Collaborate with internal teams and leadership to ensure marketing initiatives align with overall brand strategy, product releases, and business objectives.
  
• Other responsibilities as assigned by management.

Requirements:

• Bachelor’s degree in Marketing, Media &Communications, Business Administration Or a related field.
  
• Professional certifications in Digital Marketing, Social Media Management, or Content Marketing are an added advantage
  
• Minimum of 2–4 years of experience managing social media for a brand or organisation.
  
• Experience working with lifestyle, design, consumer goods, or fashion brands is an advantage
• Excellent written and verbal communication and presentation skills
  
• Strong creative thinking and storytelling ability, with the capacity to translate brand ideas into engaging and relatable content
  
• Excellent interpersonal and relationship-building skills
  
• Strong organizational and time management skills, with the ability to manage multiple projects, campaigns, and deadlines simultaneously.
  
• Proactive problem-solving and decision-making skills
  
• Ability to take ownership of ideas and drive them from concept to execution.
  
• Proficiency in Microsoft Office Suite and Google Workspace
  
• Familiarity with content creation tools (Canva, CapCut, Adobe Suite)
  
• Understanding of social media analytics tools
  
• Knowledge of digital marketing and influencer marketing strategies
  
• Awareness of brand storytelling and visual identity principles
  
• Proven experience creating engaging digital content.
  
• Demonstrated success in growing social media accounts and building online communities.

Remuneration: NGN 250,000 net

Location: Lekki, Lagos.