Social Media Analyst/Content Creator

Responsibilities:

• Develop and execute social media strategies aligned with Losode’s brand and business objectives.
• Plan, create, and publish engaging content, including captions, storytelling, and other social media content strategies.
• Develop and maintain a structured social media content calendar to ensure consistent and timely publishing.
• Manage Losode’s social media accounts and ensure content is engaging, relevant and consistent with the brand.
• Build and engage Losode’s online community by responding to comments, messages and relevant conversations across social platforms.
• Collaborate with the marketing team to develop social media campaigns to promote Losode, its designers, products, collections, and marketplace initiatives.
• Identify current social media, fashion and digital trends and translate relevant trends into engaging content opportunities.
• Monitor competitor analysis and identify opportunities to strengthen Losode’s social presence and positioning.
• Drive relevant audiences from social media platforms to the Losode marketplace through compelling content, campaigns and calls to action.
• Monitor key social media metrics including reach, engagement, audience growth, clicks, traffic and content performance.
• Analyse content and campaign performance to identify what is working, what requires improvement and where new opportunities exist.
• Use performance insights to continuously improve content formats, messaging, posting schedules and social media campaigns.
• Prepare regular social media performance reports, highlighting key results, trends, insights and recommended actions.
• Collaborate with relevant internal teams to support campaigns, promotions and other business initiatives.
• Maintain awareness of platform updates, emerging content formats and changes in audience behaviour.

• Bachelor’s degree in Marketing, Communications, Digital Media or a related field.
• 2-3 years of proven experience in social media management, content creation, digital marketing or a related role.
• Strong content development, copywriting and storytelling skills.
• Ability to create engaging short-form video social media content.
• Good understanding of social media analytics and performance metrics.
• Familiarity with social media analytics tools.
• Ability to interpret social media data and translate findings into practical recommendations.
• Strong understanding of audience engagement, digital trends and social media best practices.
• Good planning, organisation and time-management skills.
• Interest or experience in fashion, e-commerce or marketplace businesses would be an advantage.

• Creativity and storytelling
• Social media and digital awareness
• Analytical thinking
• Commercial awareness
• Attention to detail
• Community engagement
• Content planning and execution
• Initiative and ownership
• Adaptability
• Results orientation