E-commerce Manager

Responsibilities:

• ‎Own and manage the commercial performance and growth of the company's Shopify platform.
• Develop and execute e-commerce, digital marketing, and growth marketing strategies to increase online revenue.
• Leverage AI tools and automation to improve customer acquisition, conversion rates, retention, and operational efficiency.
• Design and implement digital assets, workflows, automations, and AI-driven solutions that support business growth.
• Plan, execute, and optimize paid advertising campaigns across Meta, Google, TikTok, and other relevant digital platforms.
• Optimize website performance, product merchandising, customer journeys, and conversion rates.
• Develop and execute email marketing, remarketing, customer retention, and abandoned cart recovery strategies.
• Monitor and analyze key performance metrics, including website traffic, conversion rates, CAC, ROAS, customer retention, and revenue performance.
• Collaborate with sales, content, product, and creative teams to execute high-impact growth campaigns.
• Participate in campaign planning, content creation, product photoshoots, marketing events, and other strategic business initiatives.
• Build and continuously improve a scalable digital commerce system capable of supporting long-term business growth. 

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‎Requirements:

• Bachelor's degree in Marketing, Business Administration, E-commerce, Digital Marketing, or a related field.
• Minimum of 5 years' experience managing Shopify stores, e-commerce operations, or digital commerce platforms.
• Strong hands-on proficiency in Shopify and e-commerce operations is mandatory.
• Demonstrable experience in growth marketing, digital marketing, and performance marketing.
• Practical knowledge of Meta Ads, Google Ads, TikTok Ads, analytics platforms, and conversion rate optimization.
• Experience using AI tools, automation platforms, and AI-powered e-commerce solutions to improve business performance.
• Strong analytical mindset with the ability to interpret data and make commercially driven decisions.
• Experience within the fashion, lifestyle, retail, or consumer goods industry is highly preferred.
• Excellent project management, communication, and stakeholder management skills.
• Commercially driven with a proven ability to increase online revenue and deliver measurable business results.