Search Engine Optimization Specialist
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Job summary
As a growing team of product design and mechanical engineers, we're seeking an experienced SEO specialist to expand our digital presence and drive organic growth in the engineering sector.
Min Qualification:
Degree
Experience Level:
Mid level
Experience Length:
3 years
Working Hours:
Full Time
Job descriptions & requirements
Responsibilities:
- Conduct comprehensive SEO audits and technical website optimization.
- Develop and implement keyword strategies targeting engineering and manufacturing audiences.
- Optimize website content, meta tags, headers, and site structure for search engines.
- Create and manage SEO-focused content strategies, including blog content and landing pages.
- Monitor and analyze website performance using Google Analytics, Search Console, and SEO tools.
- Conduct competitive analysis and industry keyword research.
- Optimize local SEO for engineering consultancy services.
- Implement link-building strategies within the engineering and manufacturing sectors.
- Track, measure, and report on SEO performance metrics and ROI.
- Collaborate with content creators to ensure SEO best practices in all digital content.
- Optimize product pages and service descriptions for relevant engineering keywords.
- Manage technical SEO elements, including site speed, mobile optimization, and crawlability.
Industry Focus:
- Target keywords and content for engineering companies, product manufacturers, and design consultancies.
- Understand the technical language and search behavior of engineering professionals.
- Develop content strategies that resonate with mechanical engineers, product designers, and manufacturing decision-makers.
- Optimize for industry-specific terms related to SolidWorks, product design, and industrial manufacturing.
Requirements:
- Proven experience in SEO strategy and implementation.
- Proficiency with SEO tools (SEMrush, Ahrefs, Moz, Screaming Frog, etc.).
- Strong understanding of Google Analytics and Search Console.
- WordPress optimization experience.
- Knowledge of technical SEO and website performance optimization.
- Experience with B2B SEO, preferably in technical or industrial sectors.
- Understanding of content marketing and its relationship to SEO.
- Basic understanding of engineering/manufacturing industry terminology (preferred).
- Ability to work independently and deliver measurable results.
Success Metrics:
- Increase organic search traffic and rankings for target keywords.
- Improve website visibility for engineering and manufacturing-related search terms.
- Generate qualified leads through improved search engine presence.
- Enhance overall digital marketing ROI through organic search growth.
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