Sales & Marketing Manager

Responsibilities:

• Strategy Development: Design and implement a cohesive sales and marketing plan to achieve company revenue targets and re-establish market share.
  
• Corporate Catering Sales (B2B):
  
• Identify, target, and secure new corporate clients for our catering services.
  
• Systematically re-engage past clients to rebuild relationships and restore business.
  
• Prepare compelling proposals, negotiate contracts, and manage key client accounts.
  
• Retail Channel Management (Plantain Chips):
  
• Manage and expand relationships with existing supermarket partners and distributors.
  
• Identify and secure new retail channels and points of sale for our products.
  
• Develop and execute trade marketing initiatives to increase in-store visibility and sales velocity.
  
• Marketing and Brand Management:
  
• Oversee all digital marketing efforts, including managing the company's social media presence (@titoschops), email campaigns, and website content.
  
• Develop marketing collateral, including brochures, sales presentations, and product catalogs.
  
• Monitor market trends and competitor activities to identify new opportunities and challenges.
  
• Performance and Reporting:
  
• Establish sales targets and monitor performance against key metrics.
  
• Provide regular reports on sales activities, pipeline status, and marketing campaign results to the General Manager.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field.
  
• Minimum of 5-7 years of progressive experience in a sales and marketing role, with at least two (2) years in a management or supervisory capacity.
  
• Direct experience in the FMCG, food & beverage, hospitality, or corporate catering industry in Nigeria is essential.
  
• Demonstrable experience in both B2B corporate sales and B2B retail channel/distributor management is a primary requirement for this role.
  
• A proven track record of meeting and exceeding sales targets in a challenging market.
  
• Experience in a turnaround, restructuring, or brand relaunch environment will be a significant advantage.
  
• Proficiency in using CRM software and digital marketing tools.