Sales & Marketing Manager

Responsibilities:

• Develop and implement practical, result-oriented sales and marketing strategies that drive revenue growth and market penetration.
• Design and execute effective route-to-market strategies across key sales channels.
• Lead and coordinate field sales activities and open market sales campaigns.
• Build strong relationships with wholesalers, distributors, and key players within open markets to drive product distribution.
• Drive customer acquisition across supermarkets, hypermarkets, and HORECA channels, securing customers with consistent monthly purchase volumes.
• Manage and optimize monthly sales and marketing budgets for maximum impact and efficiency.
• Supervise and motivate the sales and marketing team to achieve monthly sales targets and performance objectives.
• Prepare and submit periodic sales and marketing performance reports.
• Identify and penetrate new markets to expand the company’s customer and distributor base.

Requirements:

• B.Sc./HND in Business Administration, Marketing, or any related discipline.
• Minimum of 4 years’ relevant sales experience within the FMCG, beverage, or confectionery industry.
• Strong field sales experience with the ability to actively drive open market engagement and business development.
• Proven track record of achieving and exceeding sales targets.
• Sound knowledge of FMCG sales, product marketing, and route-to-market strategies.
• Strong negotiation, communication, and relationship management skills.
• Demonstrated leadership, team management, and organizational capabilities.
• Knowledge of Abuja open markets and existing relationships with foodstuff distributors will be an added advantage.