Sales Manager

Responsibilities:

Sales Leadership & Execution:

• Lead, motivate, and manage an active sales team across assigned territories.
• Build and expand a strong network of distributors, wholesalers, supermarkets, and modern trade partners.
• Drive territory penetration and aggressively grow market share.
• Monitor daily/weekly sales dashboards, team performance, and coverage efficiency.

Business Development & Account Acquisition:

• Identify, pitch, and close major accounts — supermarkets, convenience stores, food chains, cafés, schools, restaurants, etc.
• Negotiate deals, pricing, and visibility arrangements that increase product movement.
• Develop and execute route-to-market strategies for both existing and new product lines.

Field Presence & Market Visibility:

• Spend significant time in the field ensuring product availability, shelf placement, price compliance, and activation activities.
• Track competitor activities and respond with smart, swift counter-moves.
• Ensure real-time problem solving — out-of-stock, returns, pricing issues, etc.

Sales Strategy & Growth:

• Develop monthly and quarterly strategic sales plans.
• Drive promotional campaigns and consumer/retailer engagement activities in line with brand objectives.
• Continuously explore new market opportunities to increase product uptake.

Reporting & Documentation:

• Maintain accurate customer databases, visit reports, sales trackers, and account documentation.
• Submit weekly and monthly sales reports with actionable insights — not stories.
• Ensure the team updates CRM/tracking tools consistently.

Requirements:

• Minimum 2+ years relevant experience in FMCG sales (preferably perishable goods, beverages, dairy, snacks, or similar).
• Minimum of HND or B.Sc. in Marketing, Business Administration, or any related field.
• Additional training in sales, negotiation, or FMCG distribution is a strong advantage.
• Proven track record of hitting sales targets — not theoretical achievements.
• Strong team leadership and coaching ability.
• Excellent negotiation, relationship-building, and market activation skills.
• Must be field-oriented, energetic, and comfortable with daily on-the-road execution.
• Ability to work under pressure and meet aggressive timelines.