Sales Manager

Sales Manager

Location: Lagos, Nigeria Salary: NGN equivalent of USD $1,000–$2,500/month Converted range: ₦1,400,000 – ₦3,500,000/month (updated monthly to FX rate)

Role Overview

Manages and scales Swoop's store acquisition sales team in Nigeria. This is the senior-most sales role on the ground, focused on running the day-to-day sales engine, coaching reps, and hitting weekly signed-store and launch targets. Reports directly to the Country Manager. You'll work closely with leadership on the largest strategic accounts while owning the team, the pipeline, and the numbers end-to-end. Strong performance positions you to grow into a Head of Sales role as the org scales. An ideal candidate will be a early to mid-career with a track record of outstanding performance in sales, preferably in a relevant sector to food delivery.

Sales Team Management

• Manage a team of Account Executives, Field Sales Reps, and Partner Onboarding Leads.
• Set weekly targets, run daily activity tracking, and lead weekly forecast and pipeline reviews.
• Coach reps on pitch delivery, objection handling, and closing technique through call reviews and field ride-alongs.
• Identify underperformance early and drive corrective action.

Pipeline and Sales System Execution

• Run and refine the store acquisition playbook: outbound lead flows, pitch scripts, Vendor ROI framing, and objections library.
• Maintain CRM hygiene and reporting discipline in Zoho.
• Test and optimize pitch assets, scripts, and field conversion flows alongside the team.
• Segment pipelines across food categories, demand clusters, price tiers, and delivery density nodes to focus rep effort.

Closing Support and Partner Launch

• Step in to support reps on mid-sized deals where a manager's presence improves close rates.
• Partner with leadership on the largest strategic accounts to ensure consistent messaging and strong close rates.
• Coordinate with Account Management to ensure signed partners launch cleanly on menu pricing, SLAs, and onboarding timelines.

Forecast and KPIs

Own these team-level metrics:

• Signed stores per month
• Live stores launched
• Partner activation %
• Orders per store
• Rep-level activity and conversion rates
• GMV contribution from acquired partners

Hiring and Team Building

• Source, interview, and onboard new sales hires as the team scales.
• Build a culture of accountability, speed, and ownership.
• Develop reps into stronger closers and identify future team leads from within.

Required Experience & Skills

• 2–5 years in sales, with at least some experience managing or leading other reps (formal or informal).
• Track record closing merchants, restaurants, retailers, or SMB partners.
• Strong pipeline discipline and CRM rigor.
• Comfortable in the field and on calls; willing to lead from the front.
• Excellent English communication. Local Nigerian languages highly valued.

Compensation & Benefits

• Salary: ₦1.4M–₦3.5M gross/month ($1K–$2.5K USD equivalent, variable by experience).
• Equity: Performance-based stock options with long-term vesting.
• Bonus: Team-level signed-store and launched-store milestone bonuses.
• Growth: Clear path to Head of Sales as Swoop scales across Nigeria and into additional African markets.

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