Sales Commercial Lead

Job Title: Sales Commercial Lead (Outdoor)

Industry: Furniture and Building Finishing Solutions

Department: Sales and Business Development

Reports To: Sales Manager / Management

Employment Type: Full Time

Job Summary

The Outdoor Sales Lead is responsible for driving revenue growth through active field sales, business development, project sourcing, and strategic customer acquisition.

The role requires identifying and engaging prospective customers across construction sites, real estate developments, corporate organisations, architectural firms, contractors, developers, retailers, and individual clients.

The successful candidate will build a strong sales pipeline, develop productive business relationships, generate qualified leads, drive showroom visits, and convert opportunities into profitable sales.

Key Responsibilities

• Prospect and develop new business opportunities within assigned territories and target markets.
• Conduct regular field visits to construction sites, residential and commercial developments, corporate organisations, retail outlets, and other prospective customer locations.
• Build and maintain strong relationships with architects, contractors, builders, developers, interior designers, property owners, procurement professionals, and other key decision makers.
• Promote the company’s furniture, tiles, sanitary wares, and other building finishing solutions to prospective customers.
• Identify upcoming projects and position the company as a preferred supplier for relevant furniture and finishing requirements.
• Generate qualified leads and manage prospects through the sales pipeline from initial engagement to conversion.
• Drive prospective customers to the showroom for product consultation, selection, and purchase.
• Follow up consistently on quotations, proposals, enquiries, and pending sales opportunities.
• Gather market intelligence on competitors, pricing, customer preferences, new developments, and emerging market opportunities.
• Collaborate with the Indoor Sales and Showroom teams to ensure a seamless customer experience and successful order fulfilment.
• Achieve assigned monthly sales, revenue, lead generation, and customer acquisition targets.
• Maintain accurate records of field activities, prospects, leads, conversions, and customer engagements.
• Submit daily activity updates and weekly sales performance reports to management.
• Represent the company professionally during exhibitions, promotional campaigns, product launches, networking activities, and industry events.

Requirements

• Bachelor’s Degree or HND in Marketing, Business Administration, Sales, or a related discipline.
• Proven experience in outdoor sales, field sales, business development, or project sales.
• Experience within the furniture, interior design, construction, real estate, building materials, sanitary ware, tiles, or building finishing industry is strongly preferred.
• Strong prospecting, negotiation, presentation, and closing skills.
• Demonstrated ability to develop relationships with contractors, architects, developers, and other industry stakeholders.
• Strong understanding of sales pipelines, lead management, and customer conversion.
• Excellent communication and interpersonal skills.
• Target driven with a strong commercial and revenue orientation.
• Ability to work independently in the field and provide structured sales reports.

Key Performance Indicators

Performance will be measured based on:

• Monthly sales revenue achieved
• Number and quality of qualified leads generated
• New customers acquired
• Lead to customer conversion rate
• Number of project opportunities identified and converted
• Showroom traffic generated from field activities
• Customer relationship development and retention
• Accuracy and timeliness of sales activity reporting

Ideal Candidate

The ideal candidate is commercially aggressive, highly resourceful, confident in approaching decision makers, and capable of converting field relationships into measurable sales opportunities. The individual must understand that this is a revenue generating role with clear accountability for business development, customer acquisition, and sales performance.

Work Location: In person

Interested and qualified candidates should click Apply to submit their application.

Alternatively, send your updated CV to careershub@elevare.com.ng using the job title as the subject of your email.

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