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Sales and Marketing Director

Life Solution Nigeria Limited

Marketing & Communications

Healthcare NGN 250,000 - 400,000 Plus Commission
New
3 weeks ago

Job Summary

Develop and execute strategic sales and marketing plans. Lead the sales and marketing team, analyze market trends, and adjust strategy accordingly.

  • Minimum Qualification: Degree
  • Experience Level: Senior level
  • Experience Length: 5 years

Job Description/Requirements

Responsibilities:
  • Brand Strategy: Developing and implementing brand strategies and marketing plans to enhance brand awareness, visibility, and equity.
  • Marketing Campaigns: Creating and executing integrated marketing campaigns across multiple channels, including digital, print, social media, and events, to drive customer engagement and lead generation.
  • Market Research: Conducting market research, competitor analysis, and customer insights to identify opportunities for product innovation, differentiation, and market expansion.
  • ROI Measurement: Monitoring and analyzing the return on investment (ROI) of marketing activities, adjusting strategies and tactics based on performance metrics and business objectives.
  • Customer Acquisition and Retention: Implementing customer acquisition and retention strategies to grow the customer base, increase customer lifetime value, and reduce churn.
  • Cross-Functional Collaboration: Collaborating with sales, product development, and other departments to align marketing efforts with business goals and priorities.


Requirements:

  • Bachelor's degree in Business Administration, Marketing, or a related field.
  • Minimum of 5 years of experience
  • Proven leadership and team management skills, with the ability to motivate and inspire team members to deliver exceptional service.
  • Strong communication skill

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