Sales & Marketing Officer

Responsibilities:

Sales & Business Development:

• Identify, prospect, and engage potential clients through various channels, including LinkedIn, email marketing, referrals, networking, cold calling, and direct outreach.
• Generate qualified leads and maintain a robust sales pipeline.
• Schedule and attend client meetings, presentations, and business development engagements.
• Prepare and submit proposals, quotations, and service presentations to prospective clients.
• Follow up on leads and negotiations to achieve successful conversions. 
• Build and maintain strong relationships with existing and prospective clients.
• Monitor market trends and identify new business opportunities. 
• Achieve monthly and quarterly revenue targets set by management.
• Maintain accurate records of prospects, opportunities, and sales activities.

Marketing & Brand Development:

• Develop and execute marketing campaigns to promote the Company's services.
• Manage and grow the Company's online presence across LinkedIn, Instagram, Facebook, Twitter/X, and other relevant platforms.
• Create and coordinate marketing content, including articles, graphics, videos, flyers, and promotional materials.
• Support the planning and execution of webinars, training programs, networking events, and promotional activities.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Monitor campaign performance and provide reports on marketing effectiveness.

Client Relationship Management:

• Serve as a key point of contact for prospective and existing clients.
• Ensure timely response to client inquiries and service requests.
• Maintain excellent customer service standards and client satisfaction levels.
• Support client retention and relationship-building initiatives.

Reporting & Administration:

• Submit weekly and monthly sales and marketing reports.
• Maintain accurate records of leads, conversions, meetings, and business development activities.
• Track marketing metrics and provide recommendations for improvement.
• Perform other related duties as assigned by management.

Requirements:

• Minimum qualification of OND
• 3 years of previous experience in a similar role

Key Performance Indicators:

The Sales & Marketing Officer shall be assessed based on:

• Number of qualified leads generated monthly.
• Number of client meetings scheduled and attended. Proposal submissions completed.
• Conversion rate from lead to paying client. Monthly revenue generated.
• Growth in social media engagement and brand visibility.
• Number of strategic partnerships established.
• Marketing campaign performance metrics.
• Client retention and satisfaction levels.