R

Regional Sales Manager

Ralphones pharmaceutical Company Limited

Medical & Pharmaceutical

2 days ago
Easy apply New
Lagos Full Time Healthcare NGN 400,000 - 600,000 Plus Commission

Job summary

As a RSM, you will be responsible for driving sales performance within designated region by leading and supporting a team of Medical Sales Representatives. The RSM oversees the implementation of sales strategies, manages customer relationships, ensures territory coverage and expansion, and supports the achievement of sales& collections target.

Min Qualification: Degree Experience Level: Senior level Experience Length: 6 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant Location: Lagos, Nigeria

Job descriptions & requirements

Responsibilities:

Sales & Performance Management:

  • Drive the achievement of regional sales and collection targets through effective supervision and coordination of Medical Sales Representatives.
  • Translate regional sales objectives into clear, actionable targets for each team member and ensure alignment with regional goals.
  • Monitor individual and team performance, ensuring adequate territory coverage and consistent execution.
  • Conduct structured field visits to guide, support, and improve representatives’ effectiveness in delivering results.
  • Ensure sustained growth in market share and product penetration across assigned territories through the team.


Team Leadership & Development:

  • Onboard, build, train and continuously develop Medical Sales Representatives to meet business objectives.
  • Set clear KPIs and performance expectations, ensuring each representative understands their targets and deliverables.
  • Drive performance through continuous coaching, mentorship, and structured feedback sessions.
  • Identify skill gaps within the team and implement targeted development interventions.
  • Enforce discipline, accountability, and productivity standards across the team in line with company policies.


Business Development & Market Expansion:

  • Drive identification and execution of new business opportunities through the activities of Medical Sales Representatives.
  • Guide the team in expanding coverage across hospitals, pharmacies, and distribution channels.
  • Support representatives in securing new accounts, strengthening institutional presence, and increasing product adoption.
  • Ensure consistent expansion into new territories and deeper penetration within existing markets.


Customer & Stakeholder Management:

  • Ensure Medical Sales Representatives build and maintain strong, long-term relationships with healthcare professionals, hospitals, and distributors.
  • Oversee and support the resolution of key customer issues escalated from the field.
  • Guide representatives in managing stakeholder expectations and improving customer satisfaction.
  • Represent the organization in high-level engagements, including key accounts, clinical meetings, and industry events where necessary.


Market Intelligence & Strategy Execution:

  • Ensure continuous gathering of market intelligence through field team activities.
  • Monitor competitor products, pricing, and promotional strategies and guide the team on appropriate counter-strategies.
  • Review feedback from representatives and translate insights into actionable plans.
  • Adapt and implement sales strategies based on evolving market conditions.


Operations, Reporting & Administrative Management:

  • Ensure all Medical Sales Representatives maintain accurate, timely, and complete reporting across sales, collections, and field activities.
  • Review and validate sales forecasts, performance reports, and territory analyses submitted by the team.
  • Monitor stock movement, product availability, and distribution efficiency across all assigned territories.
  • Drive full adoption and proper use of CRM systems for tracking performance and activities.
  • Coordinate with management on promotional campaigns, product launches, and regional initiatives, ensuring proper execution by the team.


Debt Management & Collections:

  • Ensure effective management of customer debts and outstanding payments through strict supervision of Medical Sales Representatives.
  • Drive accountability for collections, ensuring representatives follow up on overdue accounts within their territories.
  • Monitor ageing reports and take proactive steps to minimize bad debts and financial exposure.
  • Support the team in resolving payment disputes and enforcing agreed credit terms with customers.
  • Provide regular updates on collections performance and outstanding liabilities within the region.


Compliance & Ethics:

  • Ensure all activities carried out by Medical Sales Representatives comply with pharmaceutical regulations and company policies.
  • Promote and enforce ethical marketing practices across all territories.
  • Monitor field activities to ensure adherence to compliance standards at all times.


Requirements:

  • A minimum of 6 years of experience
  • A minimum of a degree in a related field 

 

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