Regional Sales Manager
Job summary
As a RSM, you will be responsible for driving sales performance within designated region by leading and supporting a team of Medical Sales Representatives. The RSM oversees the implementation of sales strategies, manages customer relationships, ensures territory coverage and expansion, and supports the achievement of sales& collections target
Job descriptions & requirements
Responsibilities:
Sales & Performance Management:
- Drive the achievement of regional sales and collection targets through effective supervision and coordination of Medical Sales Representatives.
- Translate regional sales objectives into clear, actionable targets for each team member and ensure alignment with regional goals.
- Monitor individual and team performance, ensuring adequate territory coverage and consistent execution.
- Conduct structured field visits to guide, support, and improve representatives’ effectiveness in delivering results.
- Ensure sustained growth in market share and product penetration across assigned territories through the team.
Team Leadership & Development:
- Onboard, build, train and continuously develop Medical Sales Representatives to meet business objectives.
- Set clear KPIs and performance expectations, ensuring each representative understands their targets and deliverables.
- Drive performance through continuous coaching, mentorship, and structured feedback sessions.
- Identify skill gaps within the team and implement targeted development interventions.
- Enforce discipline, accountability, and productivity standards across the team in line with company policies.
Business Development & Market Expansion:
- Drive identification and execution of new business opportunities through the activities of Medical Sales Representatives.
- Guide the team in expanding coverage across hospitals, pharmacies, and distribution channels.
- Support representatives in securing new accounts, strengthening institutional presence, and increasing product adoption.
- Ensure consistent expansion into new territories and deeper penetration within existing markets.
Customer & Stakeholder Management:
- Ensure Medical Sales Representatives build and maintain strong, long-term relationships with healthcare professionals, hospitals, and distributors.
- Oversee and support the resolution of key customer issues escalated from the field.
- Guide representatives in managing stakeholder expectations and improving customer satisfaction.
- Represent the organization in high-level engagements, including key accounts, clinical meetings, and industry events where necessary.
Market Intelligence & Strategy Execution:
- Ensure continuous gathering of market intelligence through field team activities.
- Monitor competitor products, pricing, and promotional strategies and guide the team on appropriate counter-strategies.
- Review feedback from representatives and translate insights into actionable plans.
- Adapt and implement sales strategies based on evolving market conditions.
Operations, Reporting & Administrative Management:
- Ensure all Medical Sales Representatives maintain accurate, timely, and complete reporting across sales, collections, and field activities.
- Review and validate sales forecasts, performance reports, and territory analyses submitted by the team.
- Monitor stock movement, product availability, and distribution efficiency across all assigned territories.
- Drive full adoption and proper use of CRM systems for tracking performance and activities.
- Coordinate with management on promotional campaigns, product launches, and regional initiatives, ensuring proper execution by the team.
Debt Management & Collections:
- Ensure effective management of customer debts and outstanding payments through strict supervision of Medical Sales Representatives.
- Drive accountability for collections, ensuring representatives follow up on overdue accounts within their territories.
- Monitor ageing reports and take proactive steps to minimize bad debts and financial exposure.
- Support the team in resolving payment disputes and enforcing agreed credit terms with customers.
- Provide regular updates on collections performance and outstanding liabilities within the region.
Compliance & Ethics:
- Ensure all activities carried out by Medical Sales Representatives comply with pharmaceutical regulations and company policies.
- Promote and enforce ethical marketing practices across all territories.
- Monitor field activities to ensure adherence to compliance standards at all times.
Requirements:
- A minimum of 6 years of experience
- A minimum of a degree in a related field
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