Public Relations Officer

Responsibilities:

• Develop and implement PR strategies that strengthen CasaLavoro’s corporate image across hospitality, real estate, residence, and commodity operations.
• Ensure consistent brand messaging across all internal and external communication platforms.
• Draft and review press releases, public statements, speeches, corporate profiles, and media content.
• Build and maintain strong relationships with media houses, journalists, and industry stakeholders.
• Coordinate media coverage, interviews, press briefings, and publicity events.
• Monitor media reports and manage press inquiries professionally.
• Proactively manage the company’s public reputation and mitigate reputational risks.
• Support the Executive Office during crisis situations by preparing official statements and communication plans.
• Track public perception and provide reputation management reports to management.
• Coordinate communication with clients, partners, regulators, community stakeholders, and the general public.
• Support corporate events, launches, site inspections, and public engagements.
• Represent Casalavoro professionally at approved external engagements.
• Support HR and Management with internal announcements, employee communications, and corporate updates.
• Promote company culture, achievements, and milestones internally.
• Work with the digital/media team to ensure brand alignment on social media and online platforms.
• Review public-facing content for accuracy, tone, and corporate standards.

Requirements: 

• Bachelor’s degree in public relations (a plus), Mass Communication, Journalism, Marketing, or a related field.
• Minimum of 3-5 years of relevant PR or corporate communications experience.
• Experience working with media houses and managing corporate reputation.
• Prior experience in a diversified organization is an advantage.
• Excellent written and verbal communication skills.
• Strong interpersonal and stakeholder management skills.
• Strategic thinking and sound judgment.
• Discretion, confidentiality, and professionalism.
• Crisis communication and reputation management capability.
• Ability to work under pressure and meet deadlines.