Product Marketing Manager

Responsibilities:

Marketing Strategy and Campaigns:

• Develop and implement marketing strategies tailored to each brand’s target audience.
• Plan and execute digital marketing campaigns, promotional activities, webinars, and outreach initiatives.
• Create product-focused content, presentations, and promotional materials that communicate each brand’s value proposition.
• Identify opportunities to improve brand visibility, customer engagement, and market penetration.

Lead Generation and Conversion:

• Generate qualified leads through digital campaigns, networking, direct outreach, referrals, and other relevant channels.
• Engage prospective customers, assess their needs, and guide them through the conversion process.
• Maintain an active sales and marketing pipeline, following up with prospects to improve conversion rates.
• Track leads, registrations, applications, customer acquisition, and revenue generated across all three brands.
• Develop strategies to convert prospects into active users, paying customers, students, and institutional clients.

CRM and Performance Tracking:

• Use CRM systems to record, organise, manage, and monitor leads throughout the customer acquisition process.
• Maintain accurate and up-to-date records of prospect interactions, follow-ups, lead status, and conversion outcomes.
• Analyse lead performance and conversion data to identify gaps and recommend improvements.
• Prepare weekly reports on marketing activities, leads generated, conversions, partnerships, challenges, and next steps.

Market Research and Customer Engagement:

• Conduct market research, competitor analysis, customer surveys, and feedback sessions to understand market trends and customer needs.
• Interact directly with target audiences to gather insights, validate product-market needs, and identify potential customers.
• Identify customer pain points, market opportunities, and barriers to product adoption.
• Use research findings to recommend product positioning, marketing campaigns, and customer acquisition strategies.

Business Development and Partnerships

• Identify and establish relationships with potential business partners, institutions, industry networks, and relevant organisations.\
• Develop partnership opportunities that support customer acquisition, product adoption, and revenue growth.
• Support outreach to property managers, estate agents, employers, HR teams, educational institutions, schools, and student recruitment partners, as relevant to each brand.
• Monitor partnership outcomes and recommend ways to strengthen business relationships.

Brand-Specific Growth Objectives:

• Generate qualified leads among landlords, property managers, estate agents, tenants, and real estate businesses.
• Drive platform registrations, business onboarding, and conversion to active or paid users.
• Develop partnerships with estate agents, property managers, and real estate networks.

Document and Qualification Verification

• Drive individual registrations and generate corporate, HR, and institutional leads.
• Promote the platform to employers, educational institutions, financial organisations, and individuals requiring document verification.
• Develop partnerships that increase verification transactions and revenue.

MayPas College:

• Generate qualified student leads and support applications and enrolments.
• Develop partnerships with schools, education organisations, student recruitment partners, and relevant professional networks.
• Promote academic and professional programmes through digital campaigns, webinars, educational events, and community outreach.

Performance Expectations: First 120 Days

The successful candidate will be expected to work towards the following targets:

• MayPas Homes: Generate at least 50 qualified leads, onboard at least 10 property or real estate businesses, and drive conversion to active or paid users.
  
• DQV: Generate at least 150 individual registrations, secure at least 10 corporate/HR prospects, and establish at least 2 institutional partnerships.
  
• MayPas College: Generate at least 50 qualified student leads, achieve at least 20 applications, target 10 enrolments, and establish at least 5 school or education partnerships.
  
• Overall: Execute marketing campaigns, monitor leads and conversions, identify partnership opportunities, track marketing performance and return on investment (ROI), and submit weekly progress reports and a comprehensive 60-day performance report.

Requirements:

• A Bachelor’s degree, valid certifications or an HND in Marketing, Project Management, Business Analysis, Business Administration, Communications, Business Development, or a related field is an advantage.
  
• 1–3 years of relevant experience in product marketing, digital marketing, business development, sales, customer acquisition, or a related role.
• Proven record of successful lead generation and measurable lead conversion.
• Practical understanding of CRM systems and lead pipeline management.
• Ability to conduct market research, competitor analysis, customer surveys, and audience engagement.
• Strong communication, presentation, negotiation, and relationship-management skills.
• Ability to analyse marketing performance data and translate insights into actionable strategies.
• Proficiency in digital marketing channels and common productivity and reporting tools.
• Strong organisational skills, initiative, and the ability to work towards measurable targets across multiple brands.

Key Competencies:

• Results orientation and accountability.
• Customer-focused thinking.
• Research and analytical skills.
• Lead nurturing and conversion.
• CRM management and reporting.
• Business development and partnership building.
• Creativity and problem-solving.
• Effective communication and interpersonal skills.
• Time management and the ability to manage multiple priorities.