Product Marketer

Responsibilities:

• Develop and execute go-to-market strategies for technology products.
• Conduct market research to identify customer needs, industry trends, and competitor positioning.
• Translate complex technical and financial product features into clear, customer-focused messaging.
• Collaborate with product, sales, and design teams to create marketing materials and campaigns that drive adoption.
• Support product launches and ensure effective cross-functional coordination.
• Develop sales enablement content such as presentations, case studies, and product collateral.
• Track and analyze product and marketing performance metrics to improve campaigns.
• Collect feedback from customers and internal teams to refine product positioning and marketing strategies.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 4–7 years of experience in product marketing, preferably within fintech, SaaS, or B2B technology.
• Strong understanding of marketing strategy, customer segmentation, and product positioning.
• Proven ability to plan and execute go-to-market campaigns.
• Excellent written and verbal communication skills with strong attention to detail.
• Experience collaborating with cross-functional teams including product, sales, and design.
• Strong analytical mindset with the ability to interpret data and measure marketing effectiveness.
• Proficiency with CRM and marketing automation tools such as HubSpot, Salesforce, or similar platforms.
• Experience marketing data-driven or compliance-related technology products.
• Knowledge of data privacy, security, and regulatory standards.
• Familiarity with analytics tools such as Google Analytics or Power BI.
• Experience working in agile environments.