Product Manager

Responsibilities:

Product Strategy & Brand Management:

• Develop and execute annual brand plans aligned with the Company's commercial objectives.
• Formulate product positioning and value propositions that differentiate assigned brands in the marketplace.
• Drive brand growth through innovative marketing initiatives and customer engagement strategies.
• Manage the complete product lifecycle, from product development and launch to maturity and rationalization.
• Develop tactical plans to achieve sales, profitability, and market share targets.
• Monitor brand health and recommend corrective actions where required.

Market Intelligence & Business Analysis:

• Conduct market research to understand customer needs, prescribing behaviour, and industry trends.
• Analyse competitor products, pricing, promotional activities, and market dynamics.
• Generate actionable market insights to support strategic decision-making.
• Monitor healthcare policies and developments affecting assigned therapeutic areas.
• Identify new business opportunities and emerging market segments.

Product Launch Management:

• Develop comprehensive launch plans for new pharmaceutical products.
• Coordinate cross-functional launch activities involving Sales, Regulatory Affairs, Medical Affairs, Supply Chain, Production, and Finance.
• Prepare launch timelines, promotional materials, training programmes, and communication plans.
• Monitor post-launch performance and recommend improvement initiatives.

Marketing Planning & Execution:

• Develop and implement integrated marketing campaigns.
• Prepare promotional materials including visual aids, brochures, leave-behinds, digital content, and scientific literature.
• Ensure all promotional materials comply with regulatory and ethical requirements before use.
• Plan and coordinate product campaigns, Continuing Medical Education (CME) programmes, scientific meetings, exhibitions, conferences, and promotional events.
• Evaluate campaign effectiveness using defined performance metrics.

Sales Force Effectiveness:

• Partner with the Sales team to achieve product sales targets.
• Develop sales tools and promotional aids to improve detailing effectiveness.
• Conduct product strategy and tactics for field representatives.
• Participate in field visits to understand customer needs and support sales activities.
• Gather field feedback and incorporate insights into marketing strategies.

Customer Engagement:

• Build strong relationships with Healthcare Professionals (HCPs), Key Opinion Leaders (KOLs), pharmacists, hospitals, distributors, and institutional customers.
• Develop customer engagement programmes that improve brand loyalty.
• Identify customer needs and translate them into product strategies.
• Support medical education initiatives that enhance product awareness.

Financial & Budget Management:

• Prepare annual product budgets.
• Monitor promotional expenditure and ensure efficient utilization of resources.
• Evaluate Return on Marketing Investment (ROMI).
• Manage product profitability through effective pricing and promotional strategies.

Forecasting & Demand Planning:

• Prepare accurate product demand forecasts.
• Work closely with Supply Chain and Production teams to ensure product availability.
• Monitor inventory levels and minimize stock-outs or excess inventory to avoid products expiring
• Review sales trends and adjust forecasts accordingly.

Regulatory Compliance:

• Ensure all marketing activities comply with applicable pharmaceutical regulations and ethical marketing practices.
• Collaborate with Regulatory Affairs and Medical Affairs in obtaining approvals for promotional materials.
• Maintain accurate product documentation and marketing records.
• Support pharmacovigilance and product quality initiatives where required.

Performance Monitoring & Reporting:

• Monitor sales performance and market share.
• Analyse product profitability and business performance.
• Prepare monthly and quarterly brand performance reports.
• Recommend improvement initiatives based on performance data.
• Present product performance updates to Management.

Requirements:

• Bachelor's Degree in Pharmacy
• MBA or Master's Degree in Marketing or Business Administration is an added advantage.
• Professional certification such as CIM (UK), NIMN, or PMD Pro is desirable.
• Minimum of 5–8 years' experience in pharmaceutical marketing or product management.
• Experience managing ethical pharmaceutical brands is highly desirable.
• Experience in product launches and lifecycle management.
• Strong understanding of the Nigerian pharmaceutical market and healthcare environment.
• Prior experience as a Medical Representative or Product Executive is an added advantage.

Knowledge Requirements:

• Pharmaceutical Marketing
• Brand Management
• Product Lifecycle Management
• Market Research & Analytics
• Healthcare Industry Dynamics
• Pharmaceutical Regulations
• Sales Force Effectiveness
• Digital Marketing
• Customer Relationship Management (CRM)
• Budgeting & Financial Analysis
• Demand Forecasting
• Project Management

Key Performance Indicators (KPIs):

Commercial:

• Product revenue growth
• Product Volume growth
• Market Share Growth
• Brand Profitability
• Achievement of Product Sales Targets
• New Customer Acquisition
• Customer Retention

Marketing:

• Product Market Shares
• Brand Awareness
• Campaign Effectiveness
• Product Launch Success Rate
• Return on Marketing Investment (ROMI)
• Customer Engagement Index

Operational:

• Forecast Accuracy
• Promotional Material Timeliness
• Product Availability
• Budget Adherence
• Project Delivery Timeliness

Customer:

• Healthcare Professional Satisfaction
• Key Opinion Leader Engagement
• Customer Feedback Score

Working Conditions:

• Office-based with regular travel across Nigeria.
• Frequent visits to hospitals, pharmacies, distributors, wholesalers, and healthcare institutions.
• Attendance at conferences, scientific meetings, exhibitions, and product launch events.
• Occasional evening and weekend work to support commercial activities.

Key External Relationships:

• Healthcare Professionals (Doctors, Pharmacists, Nurses)
• Key Opinion Leaders (KOLs)
• Hospital Management
• Pharmacy Chains
• Pharmaceutical Distributors
• Advertising & Creative Agencies
• Media Partners
• Professional Associations
• Regulatory Authorities
• Vendors and Suppliers