Performance Marketing Strategist

Performance Marketing Strategist Full-Time | Hybrid / Yaba, Lagos | Mid–Senior Level

ABOUT WEBCOUPERS

We are a high-growth digital transformation and marketing agency committed to blending advanced AI with smart human judgment. Our team is ambitious, deliberate, and operates a system that is actively being built, not adapted from a legacy structure. We seek a self-starter ready to carry serious weight and drive tangible impact.

WHAT YOU WILL OWN

This role demands a high-impact individual who can independently execute against measurable growth goals:

• Strategy & Execution: Define and lead end-to-end performance marketing across all paid channels.
• Data & Attribution: Design, implement, and maintain clean, robust tracking and attribution systems.
• Campaign Management: Build and optimize conversion-driven campaigns focused exclusively on numerical results.
• Technological Leadership: Lead the integration of AI and automation to enhance workflow efficiency and campaign sharpness.
• Client Results: Serve as the trusted primary contact for client relationships, consistently delivering results.
• Innovation: Proactively test new approaches and emerging channels before they become industry standards.

REQUIRED QUALIFICATIONS

• A Bachelor’s degree in Marketing, Business, or a related field.
• A minimum of 4 years of professional experience in performance marketing, ideally within a dynamic agency environment (consistent with Mid-Senior level).
• Proven technical expertise in building robust, end-to-end attribution systems from scratch.
• Demonstrable track record of running high-performing paid campaigns that exceed targets.
• Hands-on experience actively leveraging AI tools and automation to enhance work efficiency and campaign sharpness.

THE IDEAL CANDIDATE

You are an industry evolver who is comfortable with the fast rhythm of a dynamic agency environment. You distinguish between vanity metrics and real growth, designing all strategies for the latter. You are not threatened by AI, you are already using it. You learn independently, move quickly, and possess the instinct to execute what needs doing without requiring constant oversight. Beyond expertise, you communicate effectively, bring a sense of ownership to every task, and show up fully as a reliable team member.1

HOW TO APPLY

• Send your CV/Resume to hr@webcoupers.com with the subject line: Performance Marketing — [Your Name]

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