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National Sales Manager

FMR Agency


Retail, Fashion & FMCG NGN 1,200,000 - 1,500,000 Plus Commission
Easy Apply
3 weeks ago

Job Summary

FMR AGENCY is seeking national sales manager to join our client teams. This position is responsible for leading the entire retail and wholesale sales units, as well as the Innovation & E-commerce business unit including Head of Retail Operations, Head of Innovation, Head of E-commerce, Regional Sales Managers, & other Wholesale & Retail Sales Team Members

  • Minimum Qualification : MBA / MSc
  • Experience Level : Executive level
  • Experience Length : 10 years

Job Description/Requirements

Job objective:

  • Spearheads the strategy development initiatives for the wholesale business ensuring its consistency with the company’s overall strategy.
  • Directs and manages the overall Wholesale business and associated operations.
  • In line with overall company and business unit strategy, plans sales programs to achieve business objectives established primarily by board or management team.
  • Actively participates in Sales management on day-to-day basis including regional office visits to drive the achievement of the business unit revenue and expense objectives.
  • Responsible to drive the growth of the company-owned retail business outlets
  • In charge of retail strategy formulation, to direct over all retail business operations to meet the company’s objectives


  • Directs and supervises Sales Managers on a solid reporting line basis, and other sales personnel under his/her team on a dotted line, to achieve/revenue and expense objectives.
  • Assigns territories and accounts for Sales Managers and the entire Wholesale Sales Team.
  • Resolves different customer problems and participates in important negotiations with key customers.
  • Typically manages other individual contributors and/or managers.
  • Owns the business goals & revenue objectives for the Retail business & the innovation business, with the heads of these units reporting into this role
  • Directs and manages the work of the Head of Retail Operations, Head of Innovation/e-commerce on a solid line basis
  • Responsible for the increasing sales revenue through the design and implementation of appropriate strategies for the sales business units (retail, wholesale, innovation and e-commerce)
  • Drive the adoption of analytics in the e-commerce and retail business as core to our competitive strategy
  • Use data and market intelligence to accurately forecast sales and set appropriate performance goals
  • Work with marketing to implement appropriate in bound marketing activities to increase retail traffic (footfalls and eyeballs) into company owned retail outlets
  • Set and oversee the directions for the company’s e-commerce front and back-end operations
  • Responsible for full P &L or contribution margin for the sales of the organization
  • Revenue accountability is associated with a direct quota and the typical revenue responsibility will be determined by the COO
  • Assist in the recruiting, training and development of all Sales unit managers and team members
  • Oversee the assignment and re-assignment of Retail Outlet Managers ensuring that the best performers ensuring that the best performers and most experienced hands handle the more strategic outlets
  • Work with the HR to implement a strategic talent management pipeline system to support the skills headcount required to match the voluntary and involuntary turnover patterns common to the retail business
  • Responsible to install a sales & service culture across all outlets and sales business units to ensure standard methodology adoption by the team that guarantees a uniform shopping experience for customers.


  • Minimum academic qualification of a Masters Degree in any discipline

Required Experience:

  • At least 10 years of progressive, successful sales experience, with at least 3 years of that in Sales Management as a leader & manager of a sales force. Field sales experience is a plus
  • Retail chain management is a plus with experience either in FMCG, consumer packaged goods (CPG), Cosmetics, Health & Personal Care related industry will be an advantage
  • Experience with e-commerce and with the operational side of running an e-commerce business is required
  • Indirect Sales & Channel Sales Management experience especially in the FMCG business
  • Experience in implementing Route-to-market for wholesale and retail operations
  • Experience with Organized Retail (Key Accounts) Sales as part of specialist channels
  • Experience with salesforce automation or CRM is essential to success


Required Competencies:

  • Problem Solving/Analysis.
  • Customer/Client Focus
  • Performance Management
  • Business Acumen.
  • Strategic Thinking.
  • Results Driven.
  • Initiative
  • Leadership.
  • Customer Focus.
  • Technical Capacity.
  • Organizational Skills
  • Team work Orientation
  • Communication Proficiency.

Working Hours:
 Monday - Friday 9am to 6pm  and  Alternate Saturdays 9am to 6pm

Location: Oniru, Lagos.

Remuneration: NGN
 1.5m - 1.8 m Plus per month (additional Commission & Performance related pay is attached).

Mode of Application: Candidates who meet the requirements should send their resume.

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