National Sales Manager

Responsibilities:

Commercial Strategy and Sales business plans

• Lead and steer the development and implementation of a Sales/Commercial Strategy & Plan, forecasts and policies, integrating global/regional
• sales strategies to local environments and priorities.
• Evolve Value Chain to Point of Purchase Shopper
• Continually improve and challenge the overall value chain in maintaining profitability, pricing and promotions in line with our BDF competitive strategy as well as general trading terms & conditions.

Key Account Management

• Builds and evolves an analysis driven process of customer account management.
• Builds long term mutually beneficial relationships with customers based on Core Values. Responsibility for negotiation and delivery of all elements of pricing and Trading Terms & Conditions.

Distributor Management

• Select, appoint, and manage Distributors in our chosen territories where our own operations are not viable.
• Continually evolve these relationships as an extension of the business.
• Closely monitor stockholding, sell-out data, profitability and other relevant performance indicators.

In Store Operations

• Set up and implement clear in store strategy and focus by channel with 3rd party field force.
• Manage relationship and facilitate collaborative working environment with 3rd party field force.
• Manage Perfect store execution through clear KPI measurement, tracking performance and continuous improvement.

Shopper & Customer Marketing

• In collaboration with the Head of S&CM, CEWA, support in the development of the Assortment, Investment, strategy by Category and Channel.

Budget Planning and Control

• Directs and controls the approved sales Budgets & Forecasts in order to deliver Net Sales and profit objectives.
• Full responsibility for confirmation and delivery of monthly, quarterly and annual Sales and targets.
• Control and delivery of all relevant cost budgets.

Leadership

• Guide, motivate, develop, manage and build engagement within the commercial team and internal and external stakeholders.
• Drive best in class cross functional collaboration and engagement.
• Priority focus on developing key talent in the business.
• Co-build and sets strategy, direction and enable teams to execute with excellence

Compliance

• Ensure responsible, sustainable, and compliant trading and customer/competitor engagement practices are maintained within the organization.
• Develop and execute Route to Market plan for Nigeria
• Distributor evaluation, selection, Value Chain and Contract finalization
• Steer the regulatory topics and seek resolution them with the support of local, regional and global regulatory team.

Requirements:

• Academic qualification of a University degree 
• At least 10 years of significant Sales, Marketing and or Shopper & Customer Marketing management experience within FMCG
• Successful track record of excellence at senior level within or leading a Sales/Commercial team in FMCG environment.
• In depth experience and ownership of commercial relationships.
• Strong people focus and ability in the Leadership and Development of teams
• Strong understanding of in store operations
• Highly developed negotiation and strategy development skills
• Business + Entrepreneurial acumen/Financial Skills
• Business Management Skills /Joint Business Planning
• Must be able to attend the recruitment Summit in London on the 18th or 19th of April 2024