Multimedia Creative Designer (Graphic Design & Video)

Role Summary

We are seeking a highly creative and execution-focused Multimedia Creative Designer who will own the visual identity, graphic assets, and video content across all our digital and physical marketing channels.

This role is critical to driving brand visibility, lead generation, product storytelling, and sales enablement across Snapnet and its SaaS products (HCMatrix, Acumeet, Procurecentro).

You will work closely with Digital Marketing, Content, Sales, Product, and Leadership to translate ideas, campaigns, and product features into high-impact visual and video assets.

Key Responsibilities

1. Graphic Design (Core Responsibility)

• Design high-quality visual assets for:
• Social media (LinkedIn, Instagram, X)
• Websites & landing pages
• Email marketing campaigns
• Blog posts, whitepapers, ebooks, and case studies
• Sales decks, proposals, pitch decks, and brochures
• Event materials (banners, roll-ups, flyers, stage visuals)
• Maintain and enforce brand consistency across all designs.
• Collaborate with the content team to visually interpret written content.
• Design creatives optimized for lead generation and conversions.
• Create infographics to simplify complex technology concepts (AI, Data, HR, SaaS).

2. Video Production & Editing

• Plan, shoot, and edit videos including:
• Product demos & walkthroughs
• Explainer videos
• Short-form social videos (LinkedIn reels, teasers, clips)
• Founder/Executive thought leadership videos
• Event highlights, customer testimonials, interviews
• Edit raw footage into engaging, platform-optimized videos.
• Add motion graphics, subtitles, overlays, intros/outros.
• Optimize videos for performance across digital platforms.

3. Campaign & Content Support

• Support marketing campaigns with creative assets aligned to campaign goals.
• Translate GTM themes, messaging, and value propositions into visuals.
• Work closely with:
• Digital Marketer → performance & campaign creatives
• Content Manager → blogs, ebooks, long-form content
• Sales Team → presentations, proposal visuals
• Participate in campaign planning sessions to ideate creative angles.

4. Brand & Visual Asset Management

• Build and maintain a central brand asset library.
• Manage templates for recurring assets (social posts, decks, reports).
• Ensure quick turnaround times without sacrificing quality.
• Continuously improve the brand’s visual identity.

5. Innovation & Creative Direction

• Stay up to date with:
• Design trends
• Video formats
• Social media creative best practices
• Proactively suggest new creative formats and content ideas.
• Experiment with AI-assisted design and video tools where appropriate.

Required Skills & Experience

Technical Skills

• Strong proficiency in:
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Video editing tools (Premiere Pro, After Effects, Final Cut, CapCut, DaVinci Resolve)
• Solid understanding of:
• Typography
• Layout design
• Color theory
• Motion graphics basics
• Experience creating content for B2B and SaaS brands is a major advantage.

Creative & Soft Skills

• Strong visual storytelling ability.
• Ability to convert abstract ideas into clear visuals.
• Excellent attention to detail.
• Ability to work under tight deadlines in a startup environment.
• Strong communication and collaboration skills.
• Open to feedback and iterative improvement.

Experience & Qualifications

• 3–5 years experience as a Graphic Designer, Videographer, or Multimedia Creative.
• Proven portfolio demonstrating:
• Graphic design work
• Video production & editing
• Experience working with marketing or product teams.
• Prior experience in technology, SaaS, or consulting is a plus.

Key Deliverables & KPIs

• Volume and quality of creative assets delivered monthly.
• Engagement metrics on visual and video content.
• Campaign creative turnaround time.
• Brand consistency across channels.
• Sales and marketing team satisfaction with creative support.

Tools You’ll Work With

• Adobe Creative Suite
• Video editing tools
• Figma (optional but desirable)
• Social media platforms
• Marketing automation tools (for asset deployment)

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