Medical Equipment Sales Representative - Imaging Machine

JOB DESCRIPTION: MEDICAL EQUIPMENT SALES REPRESENTATIVE

Department: Commercial & Sales

Location: Lagos, Nigeria

Net Monthly Salary: ₦300,000

Job Purpose

The Medical Equipment Sales Representative will drive revenue growth and market penetration through the promotion and sales of radiography machines, diagnostic/scan machines, and their respective consumables to hospitals, diagnostic centres, radiology facilities, and other healthcare institutions.

The ideal candidate must have 2–3 years of proven, hands-on experience selling radiography machines, diagnostic/scan machines, or medical imaging equipment. This experience is non-negotiable.

Key Responsibilities

1. Territory Sales Execution

• Identify and prospect potential customers, including hospitals, diagnostic centres, and radiology facilities.
• Conduct regular sales visits to radiologists, medical directors, hospital administrators, and procurement officers.
• Drive sales of radiography machines, diagnostic/scan machines, and related consumables.
• Develop and execute territory sales strategies to achieve sales targets.

2. Product Promotion and Demonstrations

• Deliver technical presentations and product demonstrations.
• Communicate product specifications, features, benefits, and clinical applications.
• Explain equipment functionality and consumable requirements.
• Coordinate equipment demonstrations, installations, and customer training with technical teams.

3. Business Development and Key Account Management

• Build and maintain relationships with hospitals, diagnostic centres, and other healthcare stakeholders.
• Identify new business opportunities and convert prospects into customers.
• Manage existing accounts and generate repeat sales of diagnostic and imaging consumables.
• Follow up on quotations, negotiations, purchase orders, and equipment installations.
• Provide effective after-sales support.

4. Market and Competitor Intelligence

• Monitor market trends, competitor activities, pricing, and emerging diagnostic technologies.
• Identify opportunities to expand market share.
• Provide regular market intelligence and field reports to management.

5. Sales Reporting and Compliance

• Maintain accurate sales records and customer databases.
• Prepare regular sales reports and pipeline updates.
• Utilize CRM tools to track customer interactions and sales performance.
• Ensure compliance with applicable healthcare industry regulations and ethical standards.

Qualifications and Requirements

Education

• Bachelor's degree in Medical Radiography, Radiography, Biomedical Engineering, Medical Laboratory Science, Life Sciences, Business Administration, or a related discipline.

Experience – Mandatory

• 2–3 years of proven sales experience in the medical equipment or healthcare technology industry.
• Direct experience selling radiography machines, diagnostic/scan machines, or medical imaging equipment is strictly mandatory.
• Experience selling related medical imaging and diagnostic consumables is an added advantage.
• Experience with medical equipment distributors or healthcare technology companies is preferred.
• Candidates without direct medical equipment sales experience will not be considered.

Required Skills

• Good technical knowledge of radiography machines, diagnostic equipment, and medical scanning systems.
• B2B sales, business development, and negotiation skills.
• Ability to build relationships with hospitals, diagnostic centres, radiologists, and procurement officers.
• Strong presentation, communication, and closing skills.
• Territory management and sales target achievement.
• Proficiency in CRM tools and Microsoft Office.

Compensation and Location

• Net Monthly Salary: ₦300,000
• Work Location: Lagos, Nigeria

Important Application Note

This opportunity is strictly for candidates with 2–3 years of demonstrable experience selling radiography machines, diagnostic/scan machines, or medical imaging equipment.

General pharmaceutical sales experience or experience selling only medical consumables will not be sufficient. Direct medical equipment sales experience is non-negotiable.

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