Media Marketing / Content Marketing Specialist

Responsibilities:

Content Strategy & Creation:

• Develop and execute a content marketing strategy focused on organic growth and brand visibility.
• Create engaging, high-quality content across blogs, social media, newsletters, and community platforms.
  
• Leverage AI tools to generate and optimise content while maintaining authenticity and originality.

Media Marketing & Campaigns:

• Design and manage digital campaigns to boost EstateBooks’ presence across social media and online communities.
  
• Collaborate with design and product teams to produce compelling visuals, videos, and infographics.
  
• Monitor campaign performance and adjust strategies for maximum ROI.
  

Customer Acquisition & Engagement:

• Drive organic traffic through SEO, keyword optimisation, and storytelling.
  
• Build and nurture online communities to foster trust and engagement.
  
• Implement strategies to convert audience engagement into active app users.
  

Analytics & Reporting:

• Track KPIs such as organic reach, engagement rates, conversion metrics, and customer acquisition costs.
  
• Provide monthly reports with actionable insights and recommendations.
  

Requirements:

• Bachelor’s degree in marketing, communications, or a related field.
  
• Proven experience in content marketing, social media management, or digital marketing.
  
• Strong knowledge of SEO, analytics tools, and growth marketing strategies.
  
• Ability to use AI-powered content generation tools alongside organic content creation.
  
• Excellent communication, storytelling, and copywriting skills.
  
• Creative mindset with a passion for building brand recognition and community engagement.
  

Deliverables & Performance Expectations:
First 3 Months:

•  Launch a content calendar with weekly blog posts and daily social media updates.
  
• Achieve measurable growth in organic traffic and social media engagement.

6 Months:

• Establish EstateBooks as a recognised thought leader in the real estate tech space.
  
• Deliver a 20–30% increase in organic customer acquisition.
  

12 Months:

• Build a sustainable content ecosystem with AI + organic strategies.
  
• Achieve consistent growth in brand recognition and user retention.
  

Why Join Us?

•  Opportunity to shape the marketing voice of a growing real estate tech brand.
  
•  Work with a forward-thinking team leveraging AI and innovative tools.
  

Remuneration: NGN 210,000 – 260,000 Monthly
Benefits:

• Access to medical care for peace of mind.
  
• Monthly Phone & Data Subscription
  
• Additional perks designed to enhance your work-life balance and professional growth.