Media Buyer

Responsibilities:

• Develop and execute paid advertising campaigns across platforms such as Facebook, Instagram, Google, TikTok, LinkedIn, and other relevant channels.
• Conduct market and audience research to identify the right target audience for advertising campaigns.
• Plan advertising budgets and allocate spending effectively across campaigns and platforms.
• Create and manage campaign structures, ad sets, targeting, bidding, and placements.
• Monitor campaign performance and optimize ads to improve reach, engagement, leads, conversions, and return on advertising spend.
• Conduct A/B testing on ad creatives, copy, audiences, placements, and campaign strategies.
• Work closely with the marketing, content, and creative teams to develop effective advertising materials.
• Track key performance indicators (KPIs) and prepare regular campaign performance reports.
• Analyze campaign data and provide recommendations for improving advertising performance.
• Monitor competitors and industry trends to identify new advertising opportunities.
• Ensure advertising campaigns comply with platform policies and company guidelines.
• Manage multiple campaigns simultaneously while meeting deadlines and budget requirements.

Requirements:

• Minimum of an HND or equivalent qualification in Marketing, Advertising, Business Administration, Mass Communication, or a related field.
• Proven experience as a Media Buyer, Paid Ads Specialist, Digital Marketer, or in a similar role.
• Strong knowledge of Meta Ads Manager, Google Ads, and other relevant advertising platforms.
• Good understanding of audience targeting, campaign optimization, conversion tracking, and analytics.
• Strong analytical and problem-solving skills.
• Ability to manage advertising budgets effectively.
• Excellent understanding of digital marketing and social media trends.
• Creative thinking and attention to detail.
• Strong communication and reporting skills.
• Ability to work with targets, analyze data, and deliver measurable results.