Marketing Strategist
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Job summary
We seek a data-driven Marketing Strategist to lead growth initiatives, analyse performance data, extract insights, measure impact and turn findings into strategies that drive revenue, customer acquisition, and strong long-term brand growth across markets now.
Min Qualification:
Degree
Experience Level:
Mid level
Experience Length:
3 years
Job descriptions & requirements
Responsibilities:
- Develop and execute an end-to-end marketing strategy aligned with business growth and scaling objectives.
- Plan, manage, and optimize digital marketing campaigns across social media, paid ads, search, email, and other digital platforms.
- Track, analyze, and interpret marketing performance metrics, including reach, engagement, conversion rates, CAC, CLV, ROI, and funnel performance.
- Conduct data analysis and metric evaluation to identify trends, opportunities, gaps, and underperforming channels.
- Translate complex marketing data into clear, actionable insights and recommendations for management.
- Drive customer acquisition, retention, and brand awareness through insight-led campaigns.
- Perform market research and competitor analysis to inform positioning, pricing, and campaign strategy.
- Collaborate with sales, fulfillment, and operations teams to align marketing demand with operational capacity.
- Develop customer segmentation and targeting strategies using data-driven insights.
- Manage content, messaging, and campaign calendars to ensure brand consistency and impact.
- Plan and manage marketing budgets, ensuring efficient spending and measurable returns.
- Support expansion planning by providing growth projections and demand insights based on marketing data.
- Prepare regular performance reports and dashboards to support strategic decision-making.
Requirements:
- Marketing strategy development
- Digital marketing execution (social media, paid ads, email, search)
- Data analysis and insight generation
- Marketing metrics and KPI analysis
- Performance marketing and ROI measurement
- Customer acquisition and retention analytics
- Market research and competitive analysis
- Funnel analysis and conversion optimization
- Budget planning and spend optimization
- Strong analytical and critical thinking skills
- Ability to translate data into business insights
- Excellent communication and presentation skills
- Proficiency in marketing analytics tools and dashboards
- Advanced Microsoft Excel / Google Sheets
- Ability to thrive in a fast-paced, scaling SME environment
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