Marketing Specialist
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Job summary
The Marketing Specialist will support the development and execution of integrated marketing strategies to drive brand awareness, customer acquisition, and sales growth across the business, retail, and franchise network.
Min Qualification:
Degree
Experience Level:
Senior level
Experience Length:
5 years
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Applicant Location:
Lagos, Nigeria
Job descriptions & requirements
Responsibilities:
- Execute marketing campaigns across digital and offline channels
- Manage social media content, engagement, and community growth
- Support product and brand promotions across retail outlets
- Coordinate in-store marketing, activations, and consumer campaigns
- Conduct market research and competitor analysis
- Track campaign performance and provide data-driven insights
- Support go-to-market strategies for new franchise locations
- Work with design/content teams to produce marketing materials
- Manage relationships with external vendors, agencies, and media partners
Requirements:
- Bachelor’s degree in Marketing, Communications, Business, or related field
- 2–5 years of experience in marketing (retail/FMCG experience preferred)
- Strong digital marketing and social media management skills
- Experience executing campaigns end-to-end
- Analytical mindset with the ability to interpret marketing data
- Creative thinking with strong execution discipline
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