Marketing & Social Media Manager

Responsibilities:

Social Media Management:

• Develop and manage content calendars for Instagram, LinkedIn, TikTok, Facebook, and other relevant platforms.
• Create engaging posts, reels, stories, and videos showcasing Sneaklin services and products.
• Respond to customer inquiries and comments on social media professionally.
• Monitor trends, hashtags, and competitor activity to optimize engagement.

Marketing Campaigns & Promotions:

• Plan and execute digital and offline marketing campaigns (discounts, seasonal promotions, events).
• Collaborate with branches to coordinate in-store promotions and activations.
• Track campaign effectiveness and optimize ROI.
• Support the upselling of services and products through campaigns.

Brand Management:

• Ensure consistent brand voice, aesthetics, and messaging across all channels.
• Develop brand guidelines and content templates.
• Design professional visuals and copy in all communications.

Customer Engagement & Analytics:

• Monitor engagement metrics and report on performance weekly.
• Track conversions, leads, and social traffic for insights.
• Work with Customer Service to capture customer feedback and testimonials.
• Adjust content strategy based on analytics and customer behavior.

Collaboration with Operations & Sales:

• Support Branch Leads and CSRs in promoting services and products.
• Provide marketing materials and campaign guidance to branches.
• Develop local outreach initiatives to drive foot traffic.
• Align marketing efforts with business objectives and revenue targets.

Content Creation & Visuals:

• Capture and edit photos/videos of services, sneakers, and branch activities.
• Write clear, compelling copy for captions, emails, or promotions.
• Ensure all content is high-quality and consistent with Sneaklin branding.

Requirements:

• Strong knowledge of social media platforms and trends.
• Basic content creation skills: photography, videography, design, and editing.
• Good written communication and copywriting skills.
• Creativity and the ability to generate fresh ideas.
• An analytical mindset to track metrics and adjust strategies.
• Organized, self-motivated, and able to work in a fast-paced environment.
• Ability to collaborate with operations, customer service, and vendors.
• Minimum 2 years of experience in social media management or marketing.
• Experience with small business marketing is a plus.
• Hands-on knowledge of Instagram, TikTok, WhatsApp Business, Canva, or similar tools.