Responsibilities:

Develop and implement marketing strategies to increase customer traffic and sales.
Promote the café's products, services, seasonal offerings, and special events.
Plan and execute marketing campaigns to attract new customers and retain existing ones.
Ensure consistency in brand messaging and visual identity across all platforms.
Create engaging content such as photos, videos, graphics, and promotional materials.
Organize promotional activities, loyalty campaigns, giveaways, and seasonal marketing initiatives.
Coordinate in-house events, product launches, tasting sessions, and customer engagement activities.
Collaborate with influencers, food bloggers, and content creators to increase brand visibility.
Identify and establish partnerships with nearby businesses, schools, offices, and community groups.
Develop corporate marketing initiatives to attract bulk orders, meetings, and catering opportunities.
Explore opportunities for collaborations and sponsorships that enhance brand awareness.
Gather customer feedback and insights to improve marketing strategies and customer satisfaction.
Monitor industry trends, competitor activities, and consumer preferences.
Recommend innovative marketing ideas to improve customer engagement and business growth.
Track marketing budgets and campaign expenditures.
Prepare periodic reports on campaign performance, customer engagement, and sales impact.

Requirements:

Minimum of a Bachelor's Degree or HND in Marketing, Mass Communication, Business Administration, Public Relations, or a related field.
Minimum of 2 years' experience in marketing, preferably within hospitality, food service, retail, or lifestyle brands.
Proficiency in Microsoft Office Suite and basic graphic design tools such as Canva.
Knowledge of social media advertising and analytics tools is an advantage.

Skills & Competencies