Marketing Manager

Responsibilities:

Strategic Marketing:

• Develop and implement annual and long-term marketing strategies aligned with the company's business objectives.
• Prepare comprehensive marketing plans and product launch strategies.
• Identify market opportunities and emerging healthcare trends.
• Develop competitive positioning for all assigned brands.
• Drive market expansion into new therapeutic areas and geographical markets.

Brand Management:

• Develop and execute brand strategies for ethical, OTC, and consumer healthcare products.
• Monitor product life cycles and recommend growth strategies.
• Ensure consistent brand positioning and messaging across all marketing channels.
• Develop annual brand plans with measurable objectives and KPIs.
• Manage brand profitability and market performance.

Market Research & Business Intelligence:

• Conduct market research to understand customer needs, purchasing behaviors, and competitor activities.
• Analyze pharmaceutical market trends, pricing, and market dynamics.
• Generate actionable insights to support business decisions.
• Monitor competitor product launches, promotions, and pricing strategies.
• Utilize market intelligence to optimize product positioning.

Product Management:

• Develop marketing strategies for new product introductions.
• Coordinate product launches from planning through commercialization.
• Prepare product forecasts in collaboration with Sales and Supply Chain teams.
• Monitor product performance and recommend corrective actions where necessary.
• Manage product portfolios to maximize profitability.

Sales Support:

• Partner with the Sales team to achieve revenue and market share targets.
• Develop sales promotional materials and campaign tools.
• Equip field representatives with effective detailing materials and product knowledge.
• Organize product training sessions for sales teams.
• Evaluate the effectiveness of promotional activities.

Marketing Communications:

• Develop integrated marketing communication strategies.
• Oversee promotional campaigns across traditional and digital platforms.
• Ensure all promotional materials comply with regulatory and ethical standards.
• Manage corporate marketing events, conferences, exhibitions, and Continuing Medical Education (CME) programs.
• Build strong relationships with healthcare professionals, distributors, and key opinion leaders.

Digital Marketing:

• Develop digital marketing strategies that enhance customer engagement.
• Manage the company's online presence and digital campaigns.
• Monitor campaign performance using analytics.
• Improve digital visibility and customer experience.
• Explore innovative digital healthcare marketing solutions.

Budget Management:

• Prepare and manage the annual marketing budget.
• Monitor marketing expenditures and ensure cost-effectiveness.
• Optimize return on marketing investment (ROMI).
• Negotiate with agencies, media partners, and vendors.

Regulatory Compliance:

• Ensure all marketing activities comply with applicable pharmaceutical regulations and ethical marketing standards.
• Collaborate with Regulatory Affairs and Medical Affairs for promotional material approval.
• Ensure compliance with advertising guidelines and industry codes of conduct.
• Maintain accurate documentation for marketing approvals.

Leadership & Team Management:

• Lead, mentor, coach, and develop the marketing team.
• Set departmental KPIs and monitor performance.
• Foster innovation, collaboration, and continuous improvement.
• Identify training and development needs.

Requirements:

• Bachelor's Degree in Pharmacy
• MBA or Master's degree in Marketing or Business Administration is an added advantage.
• Professional certifications such as CIM (Nig), NIMN, or similar are desirable.
• Minimum of 8–10 years' relevant experience in pharmaceutical marketing.
• At least 3–5 years in a managerial or leadership role.
• Experience in ethical pharmaceuticals is essential.
• Experience launching pharmaceutical products and managing brands.
• Good understanding of the Nigerian pharmaceutical market.

Key Performance Indicators (KPIs):

• Sales revenue growth
• Market share growth
• Brand awareness and equity
• Product launch success rate
• Return on marketing investment (ROMI)
• Marketing budget adherence
• Customer engagement metrics
• Digital campaign effectiveness
• New customer acquisition
• Brand profitability
• Promotional campaign effectiveness
• Employee engagement within the marketing team

Key External Relationships:

• Healthcare professionals
• Key Opinion Leaders (KOLs)
• Hospitals
• Pharmacy chains
• Pharmaceutical distributors
• Advertising and creative agencies
• Digital marketing agencies
• Professional associations
• Regulatory authorities
• Vendors and suppliers