Marketing Executive

Responsibilities:

Strategic Marketing:

• Campaign Development: Plan and execute marketing campaigns to enhance brand visibility and attract customers.
• Budget Management: Track and manage the marketing budget efficiently.
• Brand Consistency: Ensure all marketing material aligns with the bank’s brand identity.

Customer Acquisition and Retention:

• Target Audience Identification: Identify and understand the bank’s target audience.
• Customer Relationship: Maintain long-term customer relationships to achieve organizational goals.
• Innovative Communication: Develop creative ways to convey the bank’s message to existing customers.

Sales Support and Promotion:

• Product Positioning: Ensure competitive pricing and positioning of bank products
• Sales Enablement: Collaborate with sales teams to provide necessary marketing support.
• Event Management: Plan and execute marketing events to generate new business.

Market Research and Analysis:

• Competitor Analysis: Monitor competitors’ activities and adjust marketing strategies accordingly.
• Consumer Insights: Analyze consumer behavior and adapt marketing efforts.
• Performance Metrics: Measure and report on campaign performance against goals.

Collaboration and Partnerships:

• Industry Relationships: Build strategic partnerships with industry players, agencies, and vendors.
• Cross-Functional Collaboration: Work closely with other departments to achieve overall business objectives.

Requirements:

• Bachelor’s degree in Marketing, Finance, or Communication from a reputable university.
• Minimum of 1 year relevant experience in a similar role.

Skills:

• Target Achievement: Ability to meet set targets.
• Customer Relationship Management: Maintain and develop customer accounts.
• Self-Starter: Proactive and able to work independently.
• Innovation: Generate fresh ideas for marketing initiatives.
• Sales and Marketing Knowledge: Familiarity with direct sales and relationship building.

If you’re a dynamic marketer with a passion for driving business growth, we encourage you to apply. Join us in our mission to provide accessible financial services to the community!