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1 month ago

Job Summary

The Marketing Executive plays a crucial role in driving the microfinance bank’s growth by strategically promoting its products and services. This position involves creating effective marketing campaigns, managing budgets, and maintaining brand consistency.

  • Minimum Qualification: Degree
  • Experience Level: Entry level
  • Experience Length: 1 year

Job Description/Requirements


Strategic Marketing:

  • Campaign Development: Plan and execute marketing campaigns to enhance brand visibility and attract customers.
  • Budget Management: Track and manage the marketing budget efficiently.
  • Brand Consistency: Ensure all marketing material aligns with the bank’s brand identity.

Customer Acquisition and Retention:

  • Target Audience Identification: Identify and understand the bank’s target audience.
  • Customer Relationship: Maintain long-term customer relationships to achieve organizational goals.
  • Innovative Communication: Develop creative ways to convey the bank’s message to existing customers.

Sales Support and Promotion:

  • Product Positioning: Ensure competitive pricing and positioning of bank products
  • Sales Enablement: Collaborate with sales teams to provide necessary marketing support.
  • Event Management: Plan and execute marketing events to generate new business.

Market Research and Analysis:

  • Competitor Analysis: Monitor competitors’ activities and adjust marketing strategies accordingly.
  • Consumer Insights: Analyze consumer behavior and adapt marketing efforts.
  • Performance Metrics: Measure and report on campaign performance against goals.

Collaboration and Partnerships:

  • Industry Relationships: Build strategic partnerships with industry players, agencies, and vendors.
  • Cross-Functional Collaboration: Work closely with other departments to achieve overall business objectives.


  • Bachelor’s degree in Marketing, Finance, or Communication from a reputable university.
  • Minimum of 1 year relevant experience in a similar role.


  • Target Achievement: Ability to meet set targets.
  • Customer Relationship Management: Maintain and develop customer accounts.
  • Self-Starter: Proactive and able to work independently.
  • Innovation: Generate fresh ideas for marketing initiatives.
  • Sales and Marketing Knowledge: Familiarity with direct sales and relationship building.

If you’re a dynamic marketer with a passion for driving business growth, we encourage you to apply. Join us in our mission to provide accessible financial services to the community!

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