Marketing Manager

Responsibilities:

Marketing Strategy & Brand Growth:

• Develop and implement comprehensive marketing strategies aligned with business growth objectives.
• Drive brand positioning, visibility, and market penetration across all business channels.
• Ensure consistent brand identity, messaging, and communication standards across all platforms.

Digital Marketing & Campaign Management:

• Lead digital marketing initiatives, including social media, SEO, SEM, email marketing, paid advertising, and website optimization.
• Plan and execute high-impact marketing campaigns to drive patient acquisition and retention.
• Monitor campaign performance metrics and optimize marketing ROI.
• Manage content calendars, digital engagement, and online brand reputation.

Patient Acquisition & Commercial Growth:

• Develop marketing initiatives that increase patient conversion, referrals, and customer loyalty.
• Collaborate with operations and clinical teams to support service promotions and revenue growth initiatives.
• Analyze market trends, customer behavior, and competitor activities to identify business opportunities.

Agency & Vendor Management:

• Manage relationships with creative agencies, media partners, printers, digital vendors, and production teams.
• Ensure timely delivery and quality execution of marketing projects and campaigns.
• Negotiate contracts and manage marketing budgets effectively.

Corporate Communications & Events;

• Coordinate internal and external communication initiatives.
• Support PR activities, partnerships, exhibitions, and corporate events.
• Drive thought leadership and brand storytelling initiatives.

Reporting & Analytics:

• Track marketing performance using analytics and reporting tools.
• Prepare periodic marketing reports, campaign insights, and performance dashboards for management review.
• Utilize data-driven insights to improve campaign effectiveness and customer engagement.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
• Minimum of 5 years’ progressive experience in marketing, brand management, or digital marketing.
• Prior experience within healthcare, hospitality, luxury services, or premium consumer brands is an advantage.
• Strong expertise in digital marketing, campaign execution, and performance marketing.
• Proven experience managing agencies, vendors, and cross-functional stakeholders.
• Strong understanding of social media management, SEO, paid advertising, and marketing analytics.
• Excellent communication, presentation, and project management skills.
• Commercially driven with a strong business and growth mindset.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Proficiency in digital marketing tools, CRM systems, analytics platforms, and Microsoft Office Suite.