Marketing Manager
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New
Immediate Start
Job summary
The marketing manager is responsible for developing and executing strategic marketing plans to promote the company’s pharmaceutical products, increase brand visibility, drive market growth, and support sales performance. The role involves market research, product positioning, promotional planning, and collaboration with sales and regulatory teams
Min Qualification:
Degree
Experience Level:
Mid level
Experience Length:
4 years
Working Hours:
Full Time
Job descriptions & requirements
Responsibilities:
- Develop and implement annual marketing plans and product launch strategies.
- Conduct market research to identify customer needs, competitor activities, and market trends.
- Manage product branding, positioning, and promotional campaigns.
- Coordinate with sales teams to support territory performance and sales targets.
- Plan and oversee medical representative activities, conferences, and promotional events.
- Manage digital marketing initiatives and corporate communication platforms.
- Prepare marketing budgets and monitor expenditure.
- Work closely with Regulatory Affairs to ensure all promotional materials comply with pharmaceutical regulations.
- Build and maintain relationships with key opinion leaders, healthcare professionals, and distributors.
- Track and analyze marketing performance metrics and prepare management reports.
- Lead and mentor marketing team members.
Requirements:
- Bachelor’s degree in marketing or a related field.
- Minimum of 4 years of experience in pharmaceutical or healthcare marketing, with proven product launch experience.
- Strong expertise in annual marketing planning, product lifecycle management, and go-to-market strategies.
- Demonstrated ability to conduct market research and competitive analysis to drive strategic decisions.
- Experience in brand management, positioning, and integrated promotional campaigns (field, digital, and events).
- Proven capability to collaborate with sales teams to improve territory performance and achieve sales targets.
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