Marketing Head
Job summary
We're looking for a Marketing & Social Media Lead who understands social media, internet culture and how to turn ideas into content people actually want to engage with. You'll take ownership of Residly's social media presence and work closely with the team to build awareness, grow our audience and turn attention into product interest and sign-ups.
Job descriptions & requirements
Responsibilities:
- Manage Residly's presence across Instagram, TikTok, LinkedIn and X.
- Create and manage a consistent social media content calendar.
- Develop content ideas around shortlets, hospitality, property management and the Residly product.
- Turn product features into simple, interesting and relatable content.
- Create or coordinate short-form videos, graphics, product demos and educational content.
- Write captions, social copy and campaign messaging.
- Stay on top of trends and identify ways Residly can participate in relevant conversations.
- Engage with shortlet owners, property managers and other members of the industry online.
- Work with the product and business teams to promote new features and updates.
- Support campaigns designed to drive product awareness, trials and sign-ups.
- Track content performance and use the results to improve future content.
- Identify potential partnerships, influencers, creators and communities that could help grow the brand.
Requirements:
- A minimum of 1 year of experience
- A minimum of a diploma in a related field
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