Marketing Executive

Responsibilities:

• Conceive and develop efficient and intuitive marketing strategies
• Organize and oversee advertising/communication campaigns (social media, TV, etc.), exhibitions, and promotional events
• Conduct market research and analysis to evaluate trends, brand awareness, and competitive ventures
• Initiate and control surveys to assess customer requirements and dedication
• Write copy for diverse marketing distributions (brochures, press releases, website material, etc.)
• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
• Monitor progress of campaigns using various metrics and submit reports of performance
• Collaborate with managers in preparing budgets and monitoring expenses

Requirements:

• Proven experience as a marketing executive or similar role
• Good understanding of market research techniques, data analysis, and statistical methods
• Thorough knowledge of strategic planning principles and marketing best practices
• Proficient in MS Office and marketing software (e.g., CRM)
• Familiarity with social media and web analytics (e.g., WebTrends)
• Excellent communication and people skills
• Strong organizational and time-management abilities
• Creativity and commercial awareness
• BSc/BA in marketing, business administration or relevant discipline