Marketing Executive

Responsibilities:

• Developing and implementing marketing strategies to promote the laboratory’s diagnostic services, increase brand awareness, and drive customer acquisition
• Managing digital and offline campaigns
• Creating engaging content for social media and other platforms
• Coordinating promotional activities
• Analyzing campaign performance to optimize results.
• Collaborate with internal teams to align marketing efforts with business objectives
• Ensure consistent brand messaging while also supporting client engagement and relationship management initiatives.

Requirements:

• Proven experience in marketing, preferably within healthcare or service-based industries
• Strong knowledge of digital marketing, social media management, and content creation
• Ability to plan, execute, and monitor marketing campaigns effectively
• Analytical skills to assess campaign performance and generate actionable insights
• Excellent communication, presentation, and interpersonal skills
• Creativity and innovation in developing promotional strategies
• Bachelor’s degree in Marketing, Business Administration, or a related field
• Proficiency in Microsoft Office and basic graphic design tools is an advantage
• Understanding of branding, customer engagement, and market research principles