Marketing Digital Content Creator

Responsibilities:

• Content ideation and planning: Brainstorming and developing content strategies aligned with marketing goals, identifying target audience interests, and creating content calendars.
• Writing and editing content: Crafting compelling blog posts, articles, social media captions, website copy, email newsletters, and other digital content, ensuring proper grammar and style.
• Visual content creation: Producing or managing the creation of graphics, infographics, videos, and other visual content to enhance engagement.
• SEO optimization: Incorporating relevant keywords and optimizing content for search engine ranking to increase organic traffic.
• Social media management: Posting and scheduling content across various social media platforms, engaging with followers, and monitoring analytics.
• Content promotion and distribution: Utilizing various channels like email marketing, social media campaigns, and influencer partnerships to reach the target audience.
• Analytics and reporting: Tracking key metrics like website traffic, social media engagement, and lead generation to measure content performance and identify areas for improvement.
• Collaboration with marketing teams: Working closely with marketing teams to align content strategy with overall marketing campaigns and objectives.
• Staying updated on trends: Keeping abreast of the latest digital marketing trends, emerging platforms, and best practices for content creation.

Requirements:

• BSc Marketing and Computer Science
• Excellent writing and editing skills
• Understanding of SEO principles
• Visual design and multimedia skills
• Social media marketing expertise
• Strong communication and collaboration skills
• Analytical skills to interpret data and measure performance
• Knowledge of content management systems (CMS).