Marketing and Sales Manager

Responsibilities:

Sales & Revenue Growth:

• Develop and implement strategies to increase restaurant sales and profitability.
• Drive daily, weekly, and monthly sales targets.
• Develop corporate accounts and relationships with companies, executives, organisations and high-value clients.
• Generate sales through private dining, group reservations, celebrations, corporate dinners, events and special occasions.
• Develop a strong sales pipeline and actively pursue new business opportunities.
• Build relationships with event planners, hotels, concierge services, lifestyle brands, corporate organisations and other strategic partners.\
• Monitor customer spending patterns and identify opportunities for upselling and repeat business.Prepare regular sales reports and provide management with recommendations for improving revenue.

Marketing & Brand Development:

• Develop and execute the restaurant's annual and monthly marketing strategy.
• Plan campaigns and promotions that increase awareness, footfall, reservations and revenue.
• Develop innovative ideas for customer acquisition, retention and loyalty.
• Coordinate promotional campaigns around weekends, festive periods, special occasions and restaurant experiences.
• Identify emerging hospitality, lifestyle and dining trends and translate them into commercially viable campaigns.
• Ensure all marketing activities align with the restaurant's premium/fine-dining positioning.

Digital & Social Media Marketing:

• Work closely with the Social Media/Content team to develop engaging campaigns.
• Provide creative direction for digital campaigns, promotions and restaurant storytelling.
• Monitor social media performance and recommend strategies to increase reach, engagement and conversions.
• Ensure digital campaigns drive actual reservations, visits and sales rather than engagement alone.
• Coordinate with external creatives, influencers, photographers, videographers and agencies where required.
• Explore influencer and brand collaborations that align with the restaurant's target clientele.

Events & Customer Acquisition:

• Develop strategies to attract private events, corporate dinners, birthdays, anniversaries, proposals and other premium dining occasions.
• Create and maintain an events and corporate sales database.
• Follow up on leads and convert enquiries into confirmed bookings.
• Develop packages and promotional offers for relevant customer segments.
• Build relationships with event planners and corporate decision-makers.
• Track event sales performance and profitability.

Partnerships & Business Development:

• Identify and negotiate mutually beneficial partnerships with complementary businesses and premium lifestyle brands.
• Develop collaborations with hotels, airlines, banks, luxury brands, event companies, corporate organisations and other relevant businesses.
• Identify opportunities for cross-promotions and strategic customer referrals.
• Represent the restaurant at relevant networking and business events.

Requirements:

• A minimum of 4 years of experience 
• A minimum of a degree in a related field