Marketing and Growth Manager
Job summary
We are seeking an experienced, creative, and results-driven Marketing & Growth Manager to lead the marketing activities of YangaBid, increase brand visibility, attract new users, and drive platform engagement and revenue growth.
Job descriptions & requirements
Responsibilities:
- Develop and execute effective marketing strategies to promote YangaBid.
- Drive app downloads, user registrations, customer acquisition, and retention.
- Manage digital marketing campaigns across social media and other advertising channels.
- Identify and establish partnerships with influencers, brands, and promotional partners.
- Plan and execute promotional campaigns, activations, and marketing events.
- Monitor marketing performance, user engagement, and growth targets.
- Oversee brand positioning and coordinate marketing activities to increase platform awareness.
- Ensure responsible and transparent marketing to eligible adult audiences.
Requirements:
- Minimum of 2–3 years of proven marketing experience.
- Previous experience in digital marketing, gaming, entertainment, fintech, or consumer-facing digital platforms is an added advantage.
- Strong knowledge of social media marketing, paid advertising, and customer acquisition.
- Excellent communication, negotiation, and interpersonal skills.
- Ability to work independently, manage campaigns, and deliver measurable results.
- Creative, proactive, target-driven, and commercially minded.
- Preferred: Male candidate with relevant marketing experience.
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