Marketing and Business Development Officer

Responsibilities:

Digital Marketing and Social Media Management:

• Plan, create and manage engaging social media content across relevant platforms.
• Develop and execute content calendars and marketing campaigns.
• Monitor social media engagement and identify opportunities to improve brand visibility.
• Respond to enquiries and engage with prospective customers across digital platforms.
• Track content performance and provide regular marketing reports.

Sales and Business Development:

• Identify and pursue new business opportunities.
• Generate leads through online and offline marketing activities.
• Follow up with prospective customers and convert enquiries into paying customers.
• Develop strategies to improve customer acquisition and revenue.
• Maintain an organised database of prospects, leads and sales activities.

Customer Relationship Management:

• Build and maintain strong relationships with existing and prospective customers.
• Ensure timely follow-ups and effective communication with customers.
• Identify opportunities for repeat business, referrals and customer retention.
• Represent the company professionally in all customer interactions.

Meetings, Presentations and Business Representation:

• Participate actively in internal and external business meetings.
• Confidently communicate ideas, present proposals and discuss business opportunities.
• Be comfortable leading conversations, engaging stakeholders and holding a room when required.
• Represent the company at meetings, networking events and business engagements.
• Demonstrate excellent verbal communication, presentation and interpersonal skills.

Requirements:

• Excellent written and verbal communication skills.
• Strong confidence and ability to engage comfortably in meetings and presentations.
• Good understanding of social media platforms and digital marketing.
• Sales, negotiation and lead conversion skills.
• Strong interpersonal and relationship management abilities.
• Ability to work independently, take initiative and meet targets.
• Good organisational and time management skills.
• Proficiency in basic content creation and social media management tools.
• Previous experience in marketing, sales, customer relations or business development is an advantage.

Remuneration: NGN 100,000 monthly