Market Researcher (Software Validation-Service Business App)
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Job summary
We’re developing a software solution for service-based businesses in Nigeria, such as salons, spas, gyms, hotels, and shortlet apartments, to help them handle payments, bookings, expense tracking, loyalty programs, and promotions seamlessly. We’re looking for a market researcher to help us validate this idea by understanding business needs.
Min Qualification:
Degree
Experience Level:
Mid level
Experience Length:
4 years
Job descriptions & requirements
Responsibilities:
- Conduct surveys and interviews with target businesses
- Analyse feedback and summarise major problems and trends
- Research competitors and existing software solutions
- Provide recommendations on key features, pricing, and market entry strategy
Requirements:
- Experience in market research, customer discovery, or data analysis
- Bachelor's degree in the related field
- Familiar with Nigerian SMEs (especially service-based businesses)
- Strong communication and interviewing skills
- Able to use tools like Google Forms, Excel, or Airtable
- Self-driven and able to deliver actionable insights
Duration: 2–3 months (freelance/contract)
Location: Lagos - Remote (field work will be required)
Airtable
Google Form
Excel
Power BI
Tableau
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