Market & Business Development Officer

• Identify and develop relationships with potential customers across Abuja and surrounding markets.
  
• Prospect supermarkets, restaurants, hotels, food businesses, processors, wholesalers and other institutional buyers.
• Regularly engage existing and potential customers to understand their vegetable requirements.
  
• Identify customer needs, including preferred vegetables, quality specifications, quantities, purchasing frequency and delivery requirements.
  
• Build a strong pipeline of potential customers and consistently follow up on opportunities.
  
• Negotiate supply agreements and commercial arrangements on behalf of SIG Veggies within approved company guidelines.
  
• Develop long-term relationships that lead to repeat orders and predictable demand.
  
• Identify and develop relationships with reliable vegetable farmers across Abuja and surrounding states.
  
• Build a network of climate-smart, commercially oriented and reliable vegetable farmers.
  
• Maintain regular communication with farmers to understand what they are growing, expected harvest periods and available quantities.
  
• Understand farmers' production plans and identify potential supply opportunities.
  
• Negotiate supply arrangements with farmers on behalf of SIG Veggies.
  
• Maintain strong relationships with farmers to ensure access to reliable supply when customers require it.
  
• Help build a trusted network of farmers that SIG Veggies can grow with over time.
  
• Monitor vegetable prices, demand and availability across relevant Abuja markets.
  
• Identify vegetables experiencing increased or declining demand.
  
• Track customer preferences and changing purchasing patterns.
  
• Gather information on competitor pricing and market conditions.
  
• Provide regular market feedback to management to help SIG Veggies make better production and purchasing decisions.
  
• Generate new business opportunities through calls, WhatsApp, referrals, networking and physical visits.
  
• Convert qualified prospects into active customers.
  
• Follow up consistently with prospects and existing customers.
  
• Work with the farm and operations team to align customer demand with available supply.
  
• Help secure orders ahead of harvest where possible.
  
• Support the company in reducing wastage by connecting available produce with appropriate buyers.
  
• Maintain regular contact with customers and farmers.
  
• Keep accurate records of customers, farmers, requirements, conversations and agreements.
  
• Ensure commitments made to customers and farmers are properly communicated internally.
  
• Build trust through professionalism, responsiveness and consistency.
  
• Represent SIG Veggies professionally during all business engagements.

Requirements:

• 2 years of experience in sales, marketing, business development, agribusiness or a related field.
  
• Strong knowledge of Abuja markets, major commercial areas and surrounding locations.
  
• Existing relationships with farmers, vegetable traders, supermarkets, restaurants, food businesses or other relevant buyers will be a strong advantage.
  
• Strong communication and negotiation skills.
  
• Ability to build and maintain long-term business relationships.
  
• Comfortable making phone calls, visiting businesses and engaging people in the field.
  
• Strong follow-up skills; you should not need to be reminded to follow up with a prospect or farmer.
  
• Ability to understand market demand and translate it into commercial opportunities.
  
• Self-motivated and able to work independently.
  
• Target-driven and comfortable working with measurable KPIs.
  
• Good record-keeping and reporting skills.
  
• Willingness to travel around Abuja and surrounding areas as required.
• Agriculture experience is an advantage.