Marketing manager
Job summary
Responsible for developing and implementing marketing strategies to increase hotel room occupancy.
Job descriptions & requirements
Responsibilities:
- Develop and implement monthly, quarterly, and annual marketing plans
- Manage the hotel’s social media accounts (Instagram, Facebook, TikTok, etc.)
- Plan and run digital ad campaigns (Meta Ads, Google Ads)
- Create promotional campaigns for holidays, weekends, and special offers
- Promote room packages, staycations, honeymoon packages, and discounts
- Build relationships with corporate clients, travel agencies, and booking platforms
- Develop corporate accommodation agreements and partnerships
- Monitor online reviews and manage brand image across all channels
- Introduce loyalty programmes and referral incentives
- Track bookings, occupancy rates, enquiries, and conversion rates
- Prepare weekly and monthly marketing performance reports
- Manage marketing budget and ensure campaigns deliver results
Requirements:
- A minimum of 1 year of experience
- A minimum of a diploma in a related field
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