Responsibilities:

Digital Marketing and Customer Acquisition

Develop and execute marketing campaigns to promote Allsmartcare's services and increase brand visibility across relevant digital platforms.
Drive app awareness, downloads, registrations and active usage through targeted online and offline promotional activities.\
Work with the social media manager to develop promotional campaigns that encourage users to explore available services and complete bookings.
Identify opportunities to improve customer acquisition, conversion rates and campaign effectiveness.
Monitor industry trends, competitor activities and customer preferences to inform marketing decisions.

Content Development and Brand Management:

Work with the social media manager to develop and maintain a content calendar aligned with Allsmartcare's business objectives.
Create engaging marketing copy, promotional materials, educational content and service-specific campaigns.
Coordinate the production of social media graphics, short-form videos, flyers, brochures and other marketing assets using appropriate design tools.
Ensure consistency in brand messaging, visual identity and communication across all marketing channels.
Develop customer-friendly content explaining how to use the platform, access available services and complete bookings.
Support healthcare awareness campaigns and relevant national and international health observances.
Ensure that health-related promotional content is accurate, appropriately reviewed and compliant with applicable healthcare advertising and privacy requirements.

Field Marketing and Customer Acquisition:

Plan and execute field marketing activities, including visits to relevant communities, corporate organisations, hospitals, clinics, pharmacies and other target locations.
Identify opportunities for product demonstrations, user registration drives and customer education sessions.
Organize promotional activations, community outreach programmes, exhibitions and health awareness events.
Engage prospective customers, explain the value of Allsmartcare and guide interested users through the registration and booking process.
Collect feedback from prospective and existing customers to identify barriers to adoption and opportunities for improvement.
Maintain records of field activities, contacts generated, registrations, leads and outcomes.

Business Development and Partnership Support:

Develop marketing proposals and partnership activation plans in collaboration with the Business Development Manager.
Support the execution of approved referral programmes, corporate health campaigns and collaborative promotional activities.
Maintain an organised database of marketing leads, outreach activities, follow-ups and campaign-generated business opportunities.
Track leads through the marketing pipeline and coordinate timely follow-ups to improve conversion.
Ensure that partnership commitments, pricing and commercial terms are communicated only as authorised by management.

Customer Engagement and Retention:

Support approved email campaigns, push notifications, newsletters and other customer communication initiatives.
Develop campaigns that encourage users to return to the platform and explore relevant available services.
Gather and analyze customer feedback, testimonials and user experiences, with appropriate consent.
Identify recurring customer questions, objections and barriers to booking, and recommend solutions to the relevant teams.
Collaborate with Customer Experience and the development team to communicate user feedback and support improvements to the customer journey.

Marketing Analytics and Reporting:

Establish and monitor agreed marketing KPIs and campaign targets.
Track social media performance, reach, engagement, leads generated, app downloads, registrations, active users and completed bookings, where data is available.
Monitor conversion rates from marketing leads to registrations, bookings and other defined business outcomes.
Track campaign expenditure, cost per lead, customer acquisition cost and return on advertising spend where applicable and measurable.
Prepare weekly marketing activity reports and monthly performance reports highlighting achievements, challenges, results, lessons learned and recommendations.
Maintain accurate records of campaigns, leads, field activities, expenses and outcomes.
Recommend improvements based on performance data, customer feedback and business priorities.

Requirements:

Health Marketer

Allensmart Limited