Head of Marketing

Responsibilities:

• Lead the development and execution of the organisation’s overall marketing strategy in alignment with business goals, revenue targets, and expansion plans.
  
• Drive brand positioning and visibility across all customer touchpoints, ensuring consistency in messaging, identity, and customer experience.
  
• Oversee integrated marketing campaigns across digital, traditional, and in-store channels to drive customer acquisition, retention, and brand awareness.
  
• Develop and implement trade marketing initiatives to improve retail growth, product visibility, promotions, and customer conversion.
  
• Lead digital marketing initiatives, including social media, paid advertising, content marketing, email marketing, and performance analytics.
  
• Conduct market research, competitor analysis, and consumer insights to identify growth opportunities, customer behaviour, and emerging market trends.
  
• Strategically manage customer engagement and loyalty initiatives to improve retention, repeat purchase behaviour, and brand advocacy.
  
• Collaborate closely with sales, operations, and executive leadership to align marketing activities with business priorities and commercial objectives.
  
• Develop and manage the annual marketing budget, ensuring effective resource allocation and strong return on investment.
  
• Track and report marketing performance metrics, campaign effectiveness, customer acquisition cost, and overall business impact.
• Build, lead, and develop a high-performing marketing team while fostering innovation, accountability, and continuous improvement.
  
• Manage key stakeholders, external agencies, and strategic partnerships where required.
  
• Other responsibilities as assigned by management.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or any related field.
  
• MBA is an added advantage.
  
• A relevant professional marketing certification is required.
  
• Minimum of 8 years of progressive experience in Marketing.
  
• At least 3-5 years in a senior marketing leadership role.
  
• Experience within the pharmaceutical, retail, FMCG, or similar industry is required.

Preferred Qualifications:

• Strong strategic marketing and commercial acumen.
  
• Proven experience in brand building, customer acquisition, and revenue growth.
  
• Strong business acumen and strategic thinking ability.
  
• Excellent written and verbal communication skills.
  
• Proactive with strong attention to detail.
  
• Ability to interpret market data and consumer insights to drive business decisions.
  
• Strong negotiation and vendor management skills.
  
• High-level stakeholder management and leadership capability.
  
• Strong project management and execution skills.
  
• Advanced proficiency in Microsoft Office Suite (Word, Excel, Outlook) and Google Workspace.
  
• Strong understanding of digital marketing tools, CRM platforms, and analytics dashboards.
  
• Knowledge of paid media, SEO, SEM, email marketing, and social media strategy.
  
• Familiarity with customer journey mapping and loyalty programme development.
  
• Experience managing marketing budgets and ROI reporting.
  
• Strong understanding of retail and consumer marketing trends.

Benefits:

• HMO.
  
• Pension.
  
• Additional benefits.

Location: Victoria Island, Lagos.

Remuneration: NGN 2,000,000 - 2,500,000

Work Mode: Full-time Onsite, (Monday - Friday).