Head of Growth & Marketing

𝗛𝗲𝗮𝗱 𝗼𝗳 𝗚𝗿𝗼𝘄𝘁𝗵 & 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 — AYONAIRE ACADEMY (EDTECH STARTUP)

About the Role

Ayonaire Academy is seeking a strategic and results-driven 𝗛𝗲𝗮𝗱 𝗼𝗳 𝗚𝗿𝗼𝘄𝘁𝗵 & 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 to spearhead our marketing initiatives and drive customer acquisition at scale. This is a high-impact leadership position where you'll own end-to-end marketing strategy, lead performance-driven campaigns, and build a world-class marketing team. If you're passionate about edtech, obsessed with metrics, and ready to drive explosive growth, we want to meet you.

Key Responsibilities

• Develop and execute comprehensive growth marketing strategies across multiple products and courses, balancing brand building with high-ROI lead generation campaigns
• Lead paid acquisition campaigns across Google Ads, Meta, YouTube, and LinkedIn—managing budgets, optimizing for CAC/LTV ratios, and scaling what works
• Design, implement, and optimize multi-channel lead generation funnels including landing pages, email sequences, WhatsApp campaigns, and retargeting strategies
• Build, mentor, and lead a high-performing marketing team; establish KPIs, reporting cadences, and a culture of data-driven decision-making
• Create compelling marketing assets including ad copy, webinar scripts, email campaigns, and content that resonates with both B2B and B2C audiences
• Conduct competitive analysis and SWOT assessments; translate market insights into actionable growth strategies and brand positioning
• Own marketing analytics and performance reporting track conversion rates, CAC, LTV, ROAS, and other key metrics to inform strategy optimization

𝗥𝗘𝗤𝗨𝗜𝗥𝗘𝗠𝗘𝗡𝗧𝗦:

• Minimum 3–5 years of marketing experience, with a proven track record of generating thousands of qualified leads, converting them into paying customers, and successfully selling digital products or online programs. Edtech experience is a plus but not required.

• Proven experience generating and closing leads, not just driving brand awareness

• Hands-on experience running paid acquisition campaigns (Google, Meta, YouTube, LinkedIn) and managing marketing budgets

• Experience designing lead generation strategies for multiple products/programs simultaneously

• Prior experience managing or leading a marketing and/or lead generation team

• Strong grasp of performance marketing, funnel metrics, and marketing analytics (CAC, LTV, ROAS, conversion rates)

• Strong copywriting skills, with the ability to craft persuasive ad copy, video and image creative copies, high-converting landing pages, and multi-channel campaigns

• Ability to define and maintain a consistent brand voice and message across all channels

• Comfortable writing scripts for and hosting webinars to drive engagement and conversions

• Experience conducting competitor research and SWOT analysis, and translating insights into actionable strategy

• Exposure to both B2B and B2C marketing motions

• Strong understanding of content marketing and lifecycle/retargeting campaigns (email, WhatsApp)

• Basic understanding of SEO, but not required

• Comfortable operating at both strategic and hands-on execution levels — this role requires wearing multiple hats

• Excellent communication, ownership, and team-leadership skills

• A genuine alignment with Ayonaire's mission of driving global outcomes through excellence and rigor

𝗕𝗘𝗡𝗘𝗙𝗜𝗧𝗦:

• Competitive salary + performance bonus

• Performance-based bonus structure — e.g. enrollment growth bonus, monthly goal achievement bonus, webinar conversion bonus, and more

• 10% end-of-year annual bonus

• Professional training and development fully covered by the organization

• A true leadership seat at an early-stage, high-ambition company

• Direct reporting to the CEO/Founder/COO, with real influence over strategy

Please Apply here: https://talents.betternship.com/company/talents/head-of-growth-and-marketing

Website: https://ayonaire.com/

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