Growth Officer

Location: Lagos Island, Lagos
Industry: Construction & Real Estate
Employment Type: Full-Time | Permanent
Work Mode: Hybrid (2–3 Days Onsite Weekly)
Experience Level: 3–5 Years
Reports To: MD/CEO
Salary Range: ₦300,000 – ₦400,000 Net Monthly
Role Overview
We are seeking a highly analytical, commercially minded, and execution-driven Growth Officer to lead strategic growth initiatives within a fast-growing construction and real estate business.
The ideal candidate will be responsible for driving customer acquisition, improving platform adoption, increasing property acquisition volume, and accelerating revenue growth through data-driven strategies and scalable marketing systems.
This role requires a growth-focused professional with strong expertise in digital marketing, performance marketing, customer acquisition, CRM systems, analytics, and growth experimentation. The successful candidate must possess a deep understanding of user behavior, conversion funnels, market expansion strategies, and digital growth within Nigeria's evolving tech and real estate ecosystem.
Key Responsibilities
1. Growth Strategy & Revenue Expansion

• Develop and execute scalable growth strategies across acquisition, activation, engagement, retention, and monetization.
• Drive customer and revenue growth through structured digital and business growth initiatives.
• Identify and implement growth opportunities across the real estate and property acquisition lifecycle.
• Develop market penetration strategies targeted at local and diaspora audiences.
• Collaborate with leadership to define and execute short-term and long-term growth objectives.
  

2. Digital Marketing & Customer Acquisition

• Design and execute paid and organic marketing campaigns across digital channels including Google, Meta, LinkedIn, email marketing, SEO, and content platforms.
• Optimize customer acquisition funnels to improve conversion rates and reduce customer acquisition cost (CAC).
• Lead lead-generation initiatives and implement high-performing acquisition campaigns.
• Manage content-led growth strategies and customer engagement initiatives.
• Monitor campaign performance and continuously optimize for ROI and growth efficiency.
  

3. CRM, Automation & Funnel Optimization

• Implement and manage CRM systems and automation workflows including HubSpot, Zoho, Salesforce, or similar platforms.
• Build and optimize customer nurturing systems to improve engagement and lead conversion.
• Identify and eliminate friction points across onboarding and customer journeys.
• Improve customer lifecycle management through automation and behavioral segmentation.
  

4. Analytics, Reporting & Experimentation

• Define, monitor, and report on key growth metrics including CAC, CPL, conversion rates, activation rates, churn, retention, LTV, and revenue growth.
• Conduct A/B testing and structured experimentation across ads, messaging, onboarding flows, pricing, landing pages, and customer journeys.
• Translate data insights into actionable business recommendations and growth initiatives.
• Prepare weekly and monthly performance reports for executive leadership.
  

5. Partnerships & Market Expansion

• Build and maintain strategic partnerships with developers, financial institutions, fintech companies, communities, and ecosystem stakeholders.
• Identify partnership opportunities that support lead generation and market expansion.
• Conduct market, competitor, and customer analysis to uncover emerging opportunities and industry trends.
• Support business expansion initiatives into new customer segments and regions.
  

Qualifications & Requirements

• Minimum qualification: SSCE/WAEC, OND, HND, BSc, MSc, or MBA in any discipline.
• Minimum of 3–5 years' experience in growth marketing, digital marketing, business development, product-led growth, or related roles.
• Strong understanding of growth frameworks, customer acquisition funnels, and retention strategies.
• Hands-on experience with CRM and marketing automation platforms such as HubSpot, Zoho, Salesforce, or similar tools.
• Proficiency in analytics and reporting tools including Google Analytics, Mixpanel, or equivalent platforms.
• Strong expertise in SEO/SEM, paid advertising, performance marketing, and content-driven growth.
• Advanced analytical and reporting skills using Excel and Google Sheets.
• Strong understanding of Nigeria's digital ecosystem, preferably within fintech, proptech, real estate, or fast-scaling technology-driven businesses.
• Proven track record of improving growth KPIs including CAC, retention, engagement, conversion, and LTV.
• Excellent communication, presentation, and stakeholder management skills.
  

Core Competencies

• Growth Strategy & Execution
• Performance Marketing
• Customer Acquisition & Retention
• CRM & Marketing Automation
• Data Analytics & Reporting
• Conversion Funnel Optimization
• Business Development & Partnerships
• Commercial Awareness
• Strategic Thinking
• Project Execution & Ownership
  

Soft Skills & Personal Attributes

• Data-driven and experimental mindset
• Highly proactive and resourceful
• Strong execution and problem-solving ability
• Detail-oriented and performance-focused
• Ability to thrive in fast-paced and evolving environments
• Strong ownership, accountability, and leadership mindset
• Excellent interpersonal and collaboration skills
  

Compensation & Benefits

• Salary: ₦300,000 – ₦400,000 Net Monthly
• Hybrid work structure
• Career growth and leadership exposure
• Opportunity to work in a fast-scaling real estate environment
• Additional benefits to be determined by the employer
  

How to Apply
Interested and qualified candidates should send their CV to: hiring@mysigma.io
Subject Line: Growth Officer Application
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