Responsibilities:

Lead Conversion & Follow-Through:

Own the lead pipeline end-to-end: respond to inbound inquiries, qualify parents/students, and move them through a structured follow-up sequence to enrolment.
Design and continuously improve our conversion playbook (scripts, follow-up cadence, objection handling for price-sensitive parents).
Track conversion rates by source (webinar, event, referral, social) and report weekly on what’s converting and what’s not.
Work closely with the delivery/mentor team to ensure handoff from “sold” to “onboarded” is smooth.

Events — Online:

Plan and execute our webinar program end-to-end: topic ideation, promotion, hosting/moderation, and post-webinar follow-up to convert attendees to leads.
Own the webinar calendar and continuously test formats/topics that drive the most qualified sign-ups.

Events — Offline:

Represent the firm at school exhibits, study expos, and hosted study fairs — this includes physical presence, booth setup, and live parent/student conversations.
Build and maintain ongoing relationships with schools, exhibition organizers, and studyexpo hosts so we get invited back and get better positioning/pricing over time.
Identify and pitch new offline opportunities (schools that would host us, expos worth exhibiting at).
Manage offline event logistics: materials, scheduling, budget tracking, and post-event lead capture into the pipeline.

Social Media & Content:

Own the content calendar and ensure consistent posting across our core platforms.
Ensure content is genuinely engaging, not just present — this includes planning and directing video content (short-form especially).
Monitor what content drives inbound leads vs. what drives vanity engagement, and adjust strategy accordingly.
Maintain brand voice consistency across all channels.

Systems & Team-Building (as we scale):

Document what works turn personal know-how into repeatable playbooks (event checklist, webinar SOP, content calendar template, conversion scripts).
As the budget allows, help recruit, onboard, and manage junior hires (content creator, events assistant) who will execute under your direction.

Requirements: